Why you shouldn’t skip having an FAQs page on your ecommerce site

Julian Byrne - Tuesday, May 05, 2020

If there’s one part of an online store that can be especially prone to being forgotten by many merchants, it might just be the FAQs page. ‘FAQs’, of course, stands for ‘frequently asked questions’, and you’ve almost certainly found this section of a website useful in the past.

Unfortunately, all too many online business owners are inclined to dismiss the potential relevance of such a page on their own site. Often, this may be because they presume all of their customers’ queries are likely to have already been answered elsewhere on the site.

So, here are just a few reasons why you should consider an FAQs page to be not only useful or important, but essential.

It saves time for everyone

If the customer is struggling to find information on your website on such vital matters as how your firm packages its goods for delivery or how your products can be used, guess what? Presuming they don’t simply exit your site and cost you the potential sale altogether, there’s a good chance that they’ll get in touch with your support staff directly, consuming both their and your time and energy.

It’s so needless, when you can just have an easy-to-understand FAQs page instead – especially given that there are almost certainly questions your customers will be constantly asking.

It makes the shopper feel less alone

We’ve all had those times in life when we’ve worried that we’re the weird ones, and that we’re the only ones who’re confused by a particular subject. Just think of the last time your friends or colleagues cracked a joke, and you were the only one who didn’t ‘get it’... you won’t want to leave your customers feeling like that.

Addressing common questions explicitly in an FAQs format can validate the shopper’s query, making them realise that they aren’t alone in having a particular thought or question about your brand, products or services.

It builds positive and long-lasting relationships

Think of all of the characteristics you’ll want target shoppers to associate with your ecommerce store... like trustworthiness, transparency, honesty, responsiveness and professionalism. A well-sorted FAQs page can increase the extent to which both long-time customers and casual visitors connect you in their heads to all of these things.

Having a frequently asked questions section, then, isn’t just a way of answering a few random questions and helping out a customer or two. It’s also about presenting a clear picture of your store as one that genuinely cares and is there for the customer, with nothing to hide.

Furthermore, the sheer amount of useful information on your FAQs page could be instrumental in keeping the customer on your site for longer, and more confident in deciding to buy from you, instead of hitting that ‘back’ button on their browser window.

So, you now know that an FAQs page is important – but how can you put together an effective one for your own site? Get in touch with the Piranha Designs team today, and we can incorporate such a page for you into our extensive design or redesign of your ecommerce website.

How to keep hold of your e-tailer’s new customers once COVID-19 passes

Julian Byrne - Thursday, April 16, 2020

All of the time and money you have invested in your brand’s ecommerce presence so far is likely to feel well-spent right now, as you reap the benefits of heightened sales during the pandemic. This is likely to be particularly the case if your store specialises in goods that could be deemed ‘essential’, at this time when many people are unable to even stay outside of their homes for long.

But are you also taking the opportunity to cultivate loyalty among your new customers, so that they continue to treat you as their go-to source of products after the worst of the outbreak is over? If not, here are some of the best ways to cement their custom in the longer term.

Be accurate about when and if products will be available

This is a time when customers are likely to be especially unforgiving about their orders being cancelled due to lack of stock. So, keeping on top of your inventory at any one time, and communicating this accurately via your online store’s products pages, are both a must. It’s also a better idea to delay than cancel orders altogether, if possible.

If certain products aren’t immediately available amid interruptions to workforces and supply chains, it’s better to be conservative about when you expect them to be so. That way, your customers may end up being pleasantly surprised by earlier-than-anticipated deliveries.

Personalise the service you provide

A personalised shopping experience continues to be a powerful way of encouraging loyalty during COVID-19 – the current circumstances aren’t an excuse to drop your standards in this respect.

So, such steps as sending an email update whenever there is a change in the status of an order, following up with further updates and reaching out later to help shoppers to remember your store, could all be invaluable right now.

Extend the return and exchange period

With so many of your customers stuck at home at the moment, making the returns process as little hassle as possible will help to ensure they associate your brand with the right qualities once some level of normal life resumes.

Don’t be humorous or political

Not everyone considers the pandemic to be a good source of comedy or will share your politics, so now isn’t a time to be taking risks with your ecommerce store’s marketing communications. Social media memes that might’ve worked well enough in pre-COVID-19 times could be perceived as ill-judged in the current circumstances, deterring followers and shoppers.

Observe shifting buyer habits

While not everything about how people are shopping during the outbreak will last for long once life returns to normal, other habits are likely to endure. Some of the brick-and-mortar retailers that customers depended on prior to the pandemic won’t survive to reopen, and even if they do, your own ecommerce site could become a new and trusted source of goods for these shoppers.

Make the right moves now to capture customers and encourage them to continue shopping with you, and your brand is likely to be in a powerful position long after the coronavirus has ceased to dominate the news. Getting in touch with Piranha Designs about our ecommerce website design expertise could further help to ensure your business’s growth in the months and years ahead.

5 ways for your online store to ride the wave of coronavirus

Julian Byrne - Friday, April 03, 2020

No kind of ecommerce business, whatever its sector, can pretend that the ongoing COVID-19 pandemic is a remotely good thing.

At the time of typing, the virus had already officially infected almost three quarters of a million people around the world, and killed tens of thousands. This is without even accounting for the dire economic and social consequences for those who may never contract the coronavirus.

Online stores, however, have also come into their own lately for many consumers who have found themselves under lockdown. Opportunities do therefore exist for many merchants to do their best during what may be a heightened demand for their services, while also assisting their customers at what is likely to be a trying time for great numbers of them.

Here are just some steps that your own ecommerce store could therefore take.

Re-jig your homepage and navigation

At this time of all times, it is likely that certain products in your store have become especially sought-after, while others might have been rendered almost irrelevant – at least for now.

It’s therefore a good moment to consider reorganising your store’s landing pages and browsing structures, to reflect what your customers are currently looking for. When doing so, you should make sure you especially strongly showcase products that can be quickly packed and delivered.

Keep a close eye on inventory

Customers’ needs for certain items may be particularly pressing right now, which heightens the importance of online stores closely managing their inventory.

It’s crucial to be honest with customers, and to minimise the frequency with which you are forced to cancel orders or deliver incomplete orders as a result of products being out of stock.

Make the most of ‘live chat’

We’ve previously blogged about what ‘live chat’ functionality can do for an ecommerce store. But this increasingly common feature has arguably come even more into its own during this pandemic.

Live chat, after all, makes it easier for e-tailers to handle simultaneous requests, as well as for customer service agents to take over with a particular enquiry where a colleague of theirs may have left off.

Nor can the availability of live chat be easily interrupted, unlike what the situation may be when your store needs to change its customer service email address, phone number or brick-and-mortar address.

Recommend alternative products

Is your store using the analytics that will enable you to monitor the products and pages that are especially popular? If so, this will help you to determine the parts of your site where it may be particularly important to recommend alternative options if the given item is out of stock.

Provide COVID-19-related FAQs

Frequently asked questions (FAQs) pages are routinely a godsend for both merchants and customers. But such a section can be even more useful now, for communicating to your shoppers how your business is dealing with the impacts of COVID-19.

Such FAQs on your own site may address such questions as what the coronavirus means for product availability and fulfilment times, for example. You might also incorporate auto-responses to the most common queries into live chat and Facebook Messenger, even including links where these would further help.

Would you appreciate assistance with carrying out any of the above or other steps for your ecommerce store in 2020? Remember that the Piranha Designs team is available at the other end of the phone in Gibraltar, London or Edinburgh. Alternatively, you could always email us to arrange a free no-obligation discussion of your website design or digital marketing needs.

Will blogging really much make difference to your ecommerce site’s SEO?

Julian Byrne - Friday, March 20, 2020

If you’ve been talking to web marketing professionals – like our own here at Piranha Designs – about how you can generate traffic to your online store, it’s likely that blogging will have come up as a subject. But would the content that you produce through blogging actually have a significant enough impact on your site’s search engine rankings to be worthwhile?

Asking yourself the below questions will help you to determine whether blogging on your own ecommerce site is a path you ought to take.

Will you add new content regularly?

For your blog to be successful from a search engine optimisation (SEO) point of view, you’ll need to post new content regularly and consistently. It is by doing this that you will stand the best chance of attracting people to read, share and link to your blog content.

If your own team lacks the time and skills to take on blogging themselves – and perhaps even if they would be capable of it – it could be well worth having a chat with our SEO marketing experts about how we could provide this service.

Can you think of enough ideas for it?

You won’t want to start out with a blaze of ideas for what to blog about, only to flag later. That’s why, if you’re going to do blogging on your site, it’s a good idea to make the generation of blog ideas part of your daily routine.

If you can quickly jot down 10-12 ideas for what you could blog about, perhaps with the help of ‘inspiration’ from looking at competitor sites, your ecommerce store could be a very good candidate for a blog.

Will you be able to drive visitors to your blog?

The traffic to your blog – as well as the links to your blog posts from other sites – that will make all of the difference to your blog’s SEO effectiveness, will need to be earned somehow. That might be a slightly daunting thing to have to try to accomplish, from a standing start.

So, you’ll need to have some sort of marketing strategy to start bringing the visitors in. You might, for example, talk about and link to your blog and its content from your main site (of course), social media posts and email newsletters.

Are you an expert in your field?

Ideally, it helps for those who blog about certain products, services or related issues to actually be experts in these subjects. That doesn’t mean you have to be famous in your industry, but there needs to be a sense that you are a credible authority on what you are blogging about.

Yes, you might be able to ‘get away’ with faking it for a certain period of time. However, if you are to rack up those views, shares and links from reputable sites in the long run, you’ll need to possess genuine knowledge and project some real expertise.

Are you looking for the services that will bolster your own site’s SEO in 2020 – potentially encompassing not only blogging, but also the likes of on-page optimisation, technical reviews, monthly reports and consultancy? If so, we would be pleased to take your call or email when you contact us in Gibraltar, London or Edinburgh.

Do the physical locations of your ecommerce customers really matter?

Julian Byrne - Thursday, March 05, 2020

While some observers might think the answer to this question would be automatically “no”, geography does make a difference to ecommerce conversions – and there are various ways your own online store could make the most of the locations your customers are shopping from.

You’re probably already broadly aware of the counties, regions or even other countries where your shoppers reside. Buyers need to provide this information about themselves at the checkout stage, and it can also be seen in Google Analytics when Enhanced Ecommerce is enabled.

It’s much less likely, however, that you will have given much thought to how you could incorporate geographical variables into your marketing campaigns. By first knowing how to evaluate which locations are performing best with regard to such factors as sales, number of transactions and profitability, you’ll be able to target audiences with your marketing much more effectively.

As for what causes what might be very significant performance differences from one region to another, below are some of the factors to bear in mind – and how your brand might adjust its marketing approaches accordingly.

  • Marketing costs. It might cost you more to reach a customer from, for example, London, than from York, such as if you are running a Google Ads campaign. So, if you know your total sales and marketing cost for each region, you might calculate the relative cost per conversion for each of those localities, and therefore profitability. It may be that you get more transactions from your London customers, for example, but that your York shoppers give you greater overall profit.
  • Products. The products or product types of yours that are most popular might noticeably vary from one region to another. Even drilling down to certain product attributes such as colour, size and materials, you may see significantly differing preferences, which could have big implications for your regional marketing efforts.
  • Population. Touching a bit on what we said above, you might gain more sales from certain cities, towns or regions, simply because they are the most populous. That’s why you might gain greater insight into the true levels of demand for your products on a region-by-region basis, if you divide the number of customers in each region by its total population. When you do, you may find that you’re getting poor value for money out of your marketing in one locality, but that you could benefit from upping your marketing spend in other regions.
  • Household income. You’re likely to get a greater lifetime value (LTV) out of customers situated in geographical areas where the level of disposable household income is higher. So, checking which regions command the highest average household income could help you to direct your marketing towards more profitable localities. Statistics from the Office for National Statistics (ONS), for example, indicate that as of 2017, London had gross disposable household income (GDHI) per head of £27,825 on average; the equivalent figure for Wales, meanwhile, was a much lower £15,754.

When we draw attention to the above geographical factors, we aren’t saying that other demographics – such as age and gender – aren’t important. Those factors should be considered by ecommerce site owners as well, and can provide even greater insight into the customer buying patterns that help the savviest merchants to direct their marketing expenditure more effectively.

Give the Piranha Designs team a call now, whether at our Gibraltar, London or Edinburgh offices, and we’ll be pleased to have a chat with you about our various website design, SEO and marketing services that could make a significant difference to your brand’s success in 2020.

Are you adequately considering how and where customers use your mobile ecommerce site?

Julian Byrne - Friday, February 21, 2020

A key element of the website design process, is that of broadly assuming various ways, contexts and settings in which someone might use the site in question. But have you given enough thought to how these scenarios may vary when it comes to visitors to your mobile site?

Generally speaking, any given time someone visits your mobile ecommerce site, one of three scenarios is likely to be the case: they’re probably waiting for something to happen, on a break at work, or relaxing at home.

These different situations have varying implications for users’ experience of the site, why they are visiting in the first place, what problems they are looking to solve, and how you can capture them.

What do we mean by ‘waiting for something to happen’?

You’ve probably found yourself in this situation plenty of times yourself, when you’ve suddenly come up with an idea for something, and performed a Google search for a related term.

In this scenario, the user is only typically focusing for about five to 10 minutes, and isn’t interested in actually buying a product – or at least, not right now. Instead, they’re simply putting together a mental list of ideas, perhaps including potential stores and products for their given problem.

To appeal to these visitors, then, you’ll need to provide them with obvious opportunities to connect with you – via social media or email, for instance – in ways that don’t involve actually purchasing a product.

Then, once they have connected with you in one or more of these ways, you will be able to more easily reconnect them on future occasions when they are considering buying.

Then, there are those work break-time situations...

Many of us are familiar with those potentially dull break or lunch-times in the office. We want a bit of inspiration or escapism – something to lift the boredom after a tough work shift or conversation with a colleague. A person in this scenario is looking for something to excite them, and that they can follow up on later.

This type of visitor to your mobile site probably won’t have a specific goal in mind. So, you might engage these potential customers with something like a ‘new ideas’ or ‘discovery’ section of your site, regularly updated with new products or suggestions.

...and those idle moments at home

Finally, there’s the kind of visitor who ends up on your site during what may be the quietest time of their day. Think of those people who may be sat in front on their sofa at home with a football match in the background, but who’re also idly browsing ecommerce stores on their smartphone, looking for that product they may have been recently thinking about.

Now, this is the type of customer who is likely to be interested in actually buying in the moment. So for you, this situation may well be about completing the sale, instead of merely relieving their boredom or giving them some inspiration.

Such customers are likelier to ‘go in for the kill’ with a purchase if your site is quick-loading, responsive, informative and convenient to use. So, don’t just focus on optimising loading times – also make sure you have a facility for capturing and updating reviews, of both your products and your site in general, that will help to move the relaxed visitor closer to that ‘buy’ button.

When such reviews are further complemented by an easy-to-refer-to list of accepted payment methods for a purchase and the ability to ‘save’ a shopping cart, you’ll be maximising the probability of the chilled-out shopper at home actually buying.

Remember that if you have any other questions or concerns about how your brand can get the most out of its own mobile e-tail presence in 2020, the Piranha Designs team is always ready and waiting to provide advice from our offices in Gibraltar, London or Edinburgh. Or why not request a competitive quote for our complete ground-up mobile website design service?

Don’t neglect the importance of giving your customers a wealth of payment options

Julian Byrne - Friday, February 07, 2020

One of the aspects of the ecommerce industry that has arguably been overlooked by some in recent years, is the explosion in payment methods that many people use to pay for goods.

In particular, smartphones have continued to play an ever-more prominent part in online purchases. So, if the range of payment options that you present to your customers doesn’t reflect this change in people’s purchasing habits on the web, you could be missing out on sales.

What are the types of payments your store should be offering?

In 2020, your e-tailer should really be giving shoppers options from across the full range of popular payment methods online. And as we touched on above, mobile is increasingly at the centre of it all – so it’s not just your desktop site you should be fine-tuning for greater payment convenience.

Of course, there’s a strong chance that debit and credit cards will already be well-represented among your site’s payment options, but even here, scope for optimisation exists. It’s frankly a hassle for the customer to have to keep on entering their full card number, expiration date and CVV (Card Verification Value) code whenever they buy from you, so autofill functionality should be essential.

Next up in the list of the slightly more obvious online payment methods, is integrated express checkouts like PayPal and Amazon Pay.

These latter platforms are known for their speediness and convenience, given the little data that needs to be manually inputted compared to debit and credit card payments; even the delivery address and contact information are typically already provided to the merchant. These are also hugely trusted services that your customer will be reassured to see if they are unfamiliar with your ecommerce site and aren’t entirely sure whether to purchase from you.

But mobile is also coming to the forefront in today’s online payments

If the above express checkout services sound slick, though, mobile payment wallets such as Apple Pay and Google Pay might well be even more so. These platforms typically only require a thumbprint, passcode or face scan from the user, and that’s it – the payment is processed.

Finally, another payment option that has risen in prominence in the last few years is the ‘pay later’ one – think services like PayPal Credit and Clearpay. The idea behind these methods is that the user can get a product now and pay for it in subsequent instalments.

While you can expect to have to pay a fee to accept transactions on a ‘pay later’ basis, the funds will be deposited when the order is placed, and studies have suggested average order values for this type of payment are often considerably higher than the average across all payment options. These services can be especially attractive to the buyer when interest-free payments are offered.

It’s not about overwhelming your customers – it’s about giving them options

Many ecommerce store owners are understandably hesitant at the prospect of adding more payment methods to those they already present to their customers, out of a fear that this might ‘overwhelm’ or ‘confuse’ the shopper.

There’s no need to fret about this, however, when you present even a wide range of payment options well – for example, by grouping different types of payment method together.

If you are unsure about any aspect of how you can improve your online retail offering as a merchant, why not give our ecommerce design experts here at Piranha Designs a call today, or send us an email? We’d be delighted to outline the key steps that you may need to take with your store in 2020 and beyond, in order to bolster the user experience, sales and revenue.

Cross-selling could be key to increasing your brand’s online sales in 2020

Julian Byrne - Friday, February 07, 2020

Not all of the ways in which your store may improve its results in the year ahead need to involve methods that are new and sparkly – especially when there’s one old, tried-and-tested practice in particular, that many e-tailers are still failing to make the most of.

We are, of course, referring to cross-selling, which is simple in concept, but proven to help online sellers of all shapes, sizes and sectors to increase average order totals and cultivate customer loyalty.

So, what is cross-selling?

In a nutshell, cross-selling entails successfully offering customers complementary products on a purchase that they may have made, whether they add such products as part of the same order, or make a subsequent order.

You are likely to have experienced cross-selling on previous visits to brick-and-mortar stores – for example, if you bought a digital camera and the sales representative at the counter also suggested you buy a memory card. Or perhaps you’ve purchased a vinyl record or two lately, and the staffer at your chosen record store also pointed out that they sell clear plastic sleeves for protecting them?

We could go on and on listing examples – it’s the classic “do you want fries with that hamburger?” sales move. However, it does manifest slightly differently when it comes to online sales. The obvious examples of this are the suggestions that Amazon makes for products related to the one you’re considering on a given product page, under the headings “Frequently bought together” and “Customers who viewed this item also viewed”.

Why is this old-school marketing method still worth the effort?

The short answer to that question is: it still works. Statistics have long shown that it’s much more expensive to acquire a new customer than it is to retain an existing one, as well as that if you do retain an existing customer, they’re likelier to spend more and buy from you more often.

Successful cross-selling has been linked to such benefits as higher average order values, increased profit margins, boosted average lifetime customer value, and a heightened number of packaged sales. The latter, by the way, are packaged sales of items that it is typical for the customer to purchase together, which – of course – can be beneficial for the online store selling them, too.

Get in touch with us for all-round assistance with your brand’s ecommerce presence

Cross-selling is such a deceptively simple technique that it can be easy for some e-tailers to overcomplicate it, to the point of customers becoming confused and ultimately not placing orders for additional products at all.

So, our advice on that is: don’t overcomplicate it. In particular, it’s a good idea for small and medium-sized stores to keep the number of extra items they offer low, and to ensure the items they do suggest are the most logical possible add-ons for the main product being bought.

Would you like to discuss with seasoned online marketing professionals, the possibilities for revamping or refining your brand’s ecommerce presence for the best possible results in 2020? In that case, you’re welcome to get in touch with the Piranha Designs team about our highly rated ecommerce web design and related marketing services.

What should your online store’s product pages look like on mobile?

Julian Byrne - Monday, January 13, 2020

While, in 2020, many online business owners have long gone beyond the idea of simply making their mobile site a smaller version of their desktop store – as evidenced by the trend towards responsive design that actually rearranges a desktop site’s key elements for the convenience of smartphone users – that’s hardly the end of the story.

That’s because there are a lot of smaller steps you could be taking with your mobile ecommerce outlet that could make a surprisingly large difference to the rate at which prospective shoppers add products to their cart on your site and convert into paying customers.

So, let’s have a look at what elements your ecommerce store’s mobile product pages may be missing at the moment.

Structure your mobile pages for maximum impact

A lot of the most fundamental aspects of a mobile ecommerce product page are also among those that online business owners frequently overlook or get wrong.

Are the product titles on your mobile site overly lengthy and cumbersome, for instance? We’d recommend keeping them to less than eight words for the utmost readability and the highest conversions from mobile shoppers.

Similarly, while you might wish to impress by using the highest possible resolution for the product images on your mobile site, it might be best to go for a lower resolution and ensure multiple images of the same product can be easily viewed on a smartphone screen, with the help of a viewer or swipe interface.

There’s a lot of content you need to get just right, too

Photos aside, the description of a given product is the first hefty bit of content that a viewer is likely to clap their eyes upon. However, it shouldn’t feel too hefty, a 450-word limit generally being just fine when it comes to making your written content easily digestible for casual readers.

Product pages also often contain customer reviews, of course, but these aren’t always very well-organised on mobile. We’d therefore advise you to display the overall score at the top of the review section, followed by a few of the most recent reviews and a clear link that the reader can tap to read the rest of the reviews received for that item.

Another thing that you’ll often find on a mobile product page nowadays is a video, but again, it’s crucial to be responsible here. A video that automatically plays can be annoying or even embarrassing for the reader when in a public place, if the video has audio and the sound isn’t muted on their device. Showing your product-page video as a thumbnail with a play button might be the best course of action, given that this could help to reduce loading times and boost dwell time.

Get in touch now for a deeper conversation

The truth is, the above is far from an exhaustive rundown of the various elements that could be instrumental in making your ecommerce store’s mobile product pages more compelling and effective at converting in 2020. That’s why it might be a very wise decision to get in touch with our mobile website design professionals here at Piranha Designs today.

Contact us now in Gibraltar, London or Edinburgh, and we’ll be pleased to discuss the options you have for revamping or optimising your brand’s mobile presence for the utmost success this New Year.

A few tips for nabbing those late, late Christmas shoppers

Julian Byrne - Monday, December 16, 2019

If you’re not exactly the kind of person who suffers from procrastination, or you’re simply in the habit of always finishing your Christmas gift-buying by the 1st of December, you might find it hard to get your head around how so many other shoppers leave it so late to make their purchases.

Nonetheless, the most important thing to recognise is that these shoppers definitely exist, which means they’re there to be captured by ecommerce stores like yours.

But with the last Saturday before Christmas falling on the 21st this year, you’ll have to act fast to optimise your site if it’s not completely geared to the preferences and needs of these late shoppers. So, here are just a few simple steps you can take to lure such procrastinators.

Offer express delivery

This might seem like some of the most obvious advice we could give. However, you may be surprised by how many online stores prioritise affordability with their delivery offering, to such an extent that the speed and reliability of this service suffers.

Sure, price won’t completely cease to be a priority for most late shoppers – but above all else, they’ll want to know that their order will get to them in time. So, a lot of them won’t mind heightened shipping costs, as long as they aren’t ridiculously inflated compared to those of rival stores.

Highlight gift guides and bestselling items

One reason why a given late shopper may have procrastinated in the first place, is a simple difficulty with choosing a gift. It might therefore only require a well-written guide to gift shopping, and a few highlights of ideal presents for certain categories of customer – dads, mums, brothers and so on – to give them that vital inspiration to go ahead and make a spontaneous purchase.

Including some obvious unfussy ‘stocking fillers’ in these guides – modest, lightweight items that can be delivered quickly and cheaply – and allowing for easy filtering by price will likely further convince those dithering potential customers of yours to just buy already.

Be razor-sharp with your replies to customers

Whether they get in touch with you via phone, email, social media or even by commenting on your YouTube videos, when these anxious late shoppers ask you a question, they probably won’t be able to afford you only getting back in touch with them in 12 or 24 hours’ time. Always responding within 20 minutes is much more the kind of timeframe you should be aiming for.

Streamline the checkout process

As Christmas Day nears, you’ve got more reason than ever to review your site’s checkout process afresh. This is the ideal time to turn off every single strictly unnecessary element, so that your already-rushed shoppers won’t be left feeling even more stressed by a frivolous pop-up or your store demanding that they register an account with you.

Yes, dealing with procrastinators can be frustrating. But it also represents a key business opportunity for your online store – not just for the festive season, but potentially for months and years’ worth of future purchases – if you make all of the right moves to convenience them.

As for the longer-term ambitions you have for the design of your ecommerce website, why not get in touch with the Piranha Designs team to discuss them in more detail? That way, we, too, could be looking forward to a fruitful long-term relationship that extends through many Christmases to come.

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