If your site’s pages aren’t indexed, they don’t have any chance of appearing in natural search results. There are many reasons why your site’s indexation numbers may be on the wane, so let’s have a look at just a few of the most potentially obvious and easily spotted.
It may seem logical that when search engine spiders are unable to access a given page at all, they demote that page in the rankings and eventually remove it from the index altogether. However, you may not have known that this can also happen to pages with overly slow loading times.
If enough of your site’s pages have this problem, you may therefore suffer a significant enough drop in indexation numbers for your entire site’s rankings to be affected.
If you’ve been tweaking your site’s header and footer navigational structures lately, the resultant impact on categories and pages may mean that entire areas of the site are removed from site-wide navigational elements. With the affected pages receiving fewer internal links as a consequence, search engines may end up demoting their value.
Other design changes can also be problematic for indexation – for example, if they mean the page no longer has as much content or some of its content is included within an image, instead of being readily indexable as plain HTML text.
There’s no point to a search engine in keeping two or more copies of the same page in its index, so guess what? When the search engine spiders begin to perceive your site as having a lot of duplicate content, your pages aren’t likely to be indexed as much.
Nor is this just a problem for pages that are duplicated exactly, with pages that are merely very similar in their content also vulnerable. This can be a particular issue for ecommerce sites, where browse grids for two subcategories may have largely the same products, meaning the search engine sees little use in indexing both.
Is your own site receiving the close and informed attention that it requires if it is to thrive in the natural search results? Yes, that’s right – as well as web design, Piranha Designs can provide comprehensive search engine marketing services incorporating such vital elements as keyword research, page optimisation, guest blogging, monthly reports and much more.