4 ways to drive sales and revenue for your online store this festive period
With the Christmas season just around the corner, now is the time to think carefully about how you can tailor your strategy for bolstering your e-tail store’s sales around the particular characteristics of this time of year. The key to success lies in creating a strategy that takes into account seasonal trends, customer behaviour, and other important data points.
Here are four strategies that can help you boost your sales during the festive period, and make sure that your business is ready to grow from strength to strength.
1. Start with an analysis of your current situation
Before you begin any marketing campaign or launch new products, it is essential to analyse your current situation. What do you currently sell? How much money does your store generate each month? If you don’t know these numbers, then you won’t be able to determine which campaigns will work best for your business.
You should also consider what kinds of customers visit your site on a regular basis. Are they looking for specific items? Do they buy frequently? Knowing this information will allow you to create more targeted campaigns and better understand your audience.
2. Offer a ‘buy now pay later’ option
One proven way to help boost sales and revenue over the Christmas period is to offer a lucrative ‘buy now, pay later’ option. This way, the customer can purchase their desired item without having to worry about paying upfront. That, in turn, could encourage them to spend a little more, as there will be breathing space before the final payment is due.
‘Buy now pay later’, then, could be a fine tool for encouraging impulse buys at the height of the festive shopping season.
3. Offer a loyalty scheme
Another effective way to help drive sales and revenue is by offering a loyalty scheme. People like to feel special, so why not reward those who come back regularly with discounts and freebies?
You can also use a loyalty scheme to build up goodwill at this time of year. Customers will appreciate being rewarded for coming back, and if you give them something in return, they will be likelier to continue buying from you – especially if they receive a freebie or heavy discount right when they need it most.
4. Allow customers to choose their gift card amount
There is no particular reason why a gift card offered by a store like yours has to be a certain fixed amount, such as £5, £15, or even £50. And at this time when customers are feeling under greater financial pressure than ever, they are likely to appreciate being able to stipulate an amount for a gift card that suits the depth of their own pockets.
Provide a link to a gift card option next to out-of-stock products on your site, and you can further help present a gift card as an attractive ‘alternative’ for a shopper to purchase for their loved one.
Whether your own brand requires specialised website design, graphic design, search engine marketing, or even CRM systems in Gibraltar this festive season and beyond, Piranha Designs can be on hand to assist. Simply reach out to us today to discuss the possibilities for how we could work together.
