How to find the keywords that could help get your products noticed
Naturally, if you run an online store, you will always wish to find new ways to draw more attention to your product pages. However, attracting a steady stream of online traffic through organic search results can be tricky when so many other e-tailers are trying to do the same.
Ultimately, the trick isn’t simply to attract a lot of visitors, but also to lure the right kind of visitors – those who would be especially inclined to buy from your website. To get noticed by these people, you should be strategic about which keywords you insert into your website’s copy.
Sow the seeds of success – by starting with seed keywords
What exactly are seed keywords? In a sense, the clue is in the name. Much like you might plant a seed in order to grow a flower that beautifully blossoms, you can use seed keywords – which usually comprise just one or two words – as a starting point for longer, more effective keywords.
So, if your company sells footwear, “shoes” would be a fitting seed keyword – as could “trainers”, “boots” and so on. Alternatively, if your online store stocks swimming gear, good candidates for seed keywords could include “swimming shorts”, “goggles” and so forth.
Start to expand your seed keywords into longer keywords
What phrases might shoppers use when searching on Google for products you offer? You could find out simply by typing some of your seed keywords into Google and leaving its auto-suggest technology to add a little bit more to those keywords, forming more detailed phrases.
Doing this with “swimming shorts”, for example, brings up “swimming shorts for boys” and “swimming shorts near me”.
Discern what intent is evidenced in each keyword you find
While it isn’t always easy to decipher keyword intent, it’s not hard to pick out, say, informational keywords – like those starting with “how” “what” and “why” – and transactional keywords containing modifiers along the lines of “buy”, “deals” and “coupon”.
You can probably now start creating content around many of the keywords your research has thrown up.
However, if you are unsure what to do next on either the research or content-creating front, we invite you to consider our search engine marketing packages here at Piranha Designs – as all four, from Bronze to Platinum, include keyword research and guest blogging services as standard.