The very term ‘spring clean’ has unfortunate connotations, implying that some of us don’t thoroughly clean our houses for an entire year. Well, we’re afraid to say that not only is that often true, but it can be the case for your website’s SEO as well.
You see, there are so many little aspects of your company’s site that may be dragging down its search engine rankings, but which you may not even notice until you take a closer look.
So, here are some of the best ways to give your site what may be an essential SEO spring clean.
Get rid of duplicate metadata
We’ll start with something easy – ensuring that all of your title tags and meta descriptions are genuinely unique.
Remember, though, to keep within the widely accepted limits when writing new ones – around 65 characters as far as the title tags are concerned, and about 155 characters for the meta descriptions.
Eliminate redirect chains
What redirect chains does your site presently have? By this, we’re referring to how many instances your site has of one URL redirecting to another, and then to another, and so on due to various pages having become obsolete over time.
Given the multiple server requests that are required when a visitor to your site passes through one of these chains, you can probably begin to see how damaging they can be in terms of wasting your limited server resources and slowing down loading times.
So, don’t keep them around any longer – ask your developers to replace each old chain with a single redirect from the first URL to the last one.
Tweak low-performing pages
You may understandably focus the bulk of your attention on your highest-performing pages, but have you looked closely enough recently at those sections of your site that aren’t doing so well?
It may be that a given page drives a lot of traffic but not many conversions, in which case, you may need to introduce or alter conversion elements. Alternatively, there may be a page that is targeting the right keyword themes but isn’t attracting much natural search traffic. By poring over the data you have for this page and considering different perspectives, you can begin to figure out why.
Remember that we can give you the benefit of far-reaching and well-honed search engine optimisation and marketing here at Piranha Designs, with multiple plans available to suit various requirements and budgets. Simply get in touch with the team today to discuss your needs in greater detail and request a tailored quote.