Some great content marketing ideas for the New Year
A new year provides an ideal opportunity to start something entirely new or make a big change – and for furthering the prominence of your company, revamping your content marketing efforts can be as good a change as any.
Perhaps the only obstacle could be coming up with good ideas for things to write about; however, the following ideas could really help to get your imagination into gear.
Mark Chinese New Year
The annual Chinese New Year celebration is far from an obscure occasion that insufficiently warrants your attention – even in the West. After all, globally, roughly one in every six people is either Chinese or of Chinese descent. It’s a vital part of the calendar in Chinese culture, not just China itself.
It’s therefore worth providing special content for the event, which takes place over 15 days from the second new moon following the winter solstice. That means a start date of 28th January for 2017 – and ahead of that, you could post content detailing the event’s history, recipes for dumplings or long noodles, or how to make suitable decorations for the occasion.
Checklists can be wonderfully convenient for their simplicity and accessibility. It’s hard to be too bewildered by a checklist, as it can provide even the most complex information in small, easy-to-digest chunks. So, checklists on your website can be an especially great idea if descriptions of what your firm offers often include obscure jargon.
Having said all of that, the checklists that your own business produces should be genuinely relevant, helpful and enjoyable for your target audience, fitting in with your company and its ethos. A computer games retailer, for example, could put together a checklist of all of the necessary products to buy for a great virtual reality gaming experience.
Start the New Year with exciting new content
Providing fresh, New Year-focused content for your website can be especially well done through regular blog posts. This is an ideal format for posting timely information – and here at Piranha Designs, we include guest blogging in all of our monthly SEO marketing packages.
We can also craft your content with one eye firmly on SEO (search engine optimisation), thus bettering the chances of that content achieving visual prominence on the search engine results pages. So, why hesitate to get in touch with the Piranha Designs team today?