There aren’t many elements of an ecommerce site that play as critical a role as its calls to action (CTA) – yet, it can also be easy for them to be overshadowed by other features.
That means your own site’s CTAs might not be delivering the punch they should when you instruct your site visitor to perform a certain action – so let’s take a look at some of the best ways to fix that.
1. Ensure they’re simple and recognisable
Do you want your site visitor to ‘add to cart’ or ‘purchase’ an item? Fine – so use those words. They’re the words that even your new customers already instinctively know and understand.
2. Use colours that work within the site design
When picking a colour for your CTA text or button, the accepted rule of thumb is to ensure it makes sense within the wider scheme of your site.
Whether you go for a colour that is similar to or contrasts with what is around it, it shouldn’t blend in too much with its surroundings, but also shouldn’t stand out so much that it detracts from the rest of the site.
3. Support them with secondary calls to action
The critical importance of a primary CTA should go without saying, but you can further ensure potential customers remain on your site by providing secondary CTAs that make it easy for them to take alternative courses of action.
Examples of good secondary CTAs range from ‘save for later’ and ‘add to wish list’ to ‘shop for related items’ and ‘buy accessories’.
4. Make them text-based, with a solid background
As tempting as it may be to try to grab attention with fancy graphics, a busy-looking CTA creates the risk that the customer will simply be distracted, instead of carrying out the desired action.
5. Group your ‘add to cart’ CTA with other options
If the product is one for which the shopper will need to select a size, colour or other specification options, by including the CTA immediately below the selection, you can help to speed up the process so that the customer reaches the checkout and enters their payment details all the sooner.
Remember that your site’s CTAs need to be among the most noticeable features of each page of your site – otherwise, your conversions may not be as high as they could be.
Why not discuss the many fine aspects of your next website design with the Piranha Designs team? Contact our experienced professionals now at our Gibraltar head office, or browse our website for more information about what our web design services could do for your firm.