With the past year having seen elevated numbers of people shopping online, you may be finding increased traffic coming to your ecommerce website. If this is not translating into sales, then you may need to work harder and smarter on optimising your conversions.
But don’t worry – there are plenty of tips that can help you drive conversion. Thus, here are five straightforward ways to encourage more people to buy from your e-tail outlet.
1. Target your email campaigns
Let’s be honest – no one likes receiving a multitude of emails that are irrelevant to their likes and interests. So, why should you expect your customers to appreciate it, either?
Instead of sending the same email out to your entire mailing list, it is better to target customers based on their past purchases, and where they have demonstrated interest. After all, there is no point trying to sell rugby shirts to someone who is only interested in football.
2. Allow for sharing (without disrupting the purchase)
In the age of social media, it is important to make sure your customers can share their purchases with their friends, family, and followers. You could regard this as a sort of digital word-of-mouth advertising.
However, it is crucial that sharing does not disrupt the route to purchase or demote the primary call-to-action – the ‘add to basket’ button. Thus, professional website designers might include the sharing option after the purchase has been made or on the product description page away from the ‘add to basket’ button.
3. Be open about what you stand for
Over the years, there has been a growing emphasis on buying from brands that hold strong, responsible and true ideals. Therefore, being open about what you stand for can encourage consumers to purchase your products.
Take sustainability, for example. Emphasising your use of recycled packing materials and mentioning your part in the fight against climate change can help push potential conversions over the line.
4. Emphasise value for money
Customers don’t always want the cheapest individual items they can find – instead, they are often looking for the solution that represents the best overall value for money. So, why not emphasise your value by using volume pricing and allowing people to buy in bulk?
5. Ensure there are many ways to pay
With technology constantly on the rise, there are many methods of payment that consumers might use. From Apple Pay and Google Pay to PayPal, debit cards, credit cards, and many more, all manner of solutions are available to help boost the convenience of the buying process at your store.
Another payment option that has become increasingly popular recently is ‘buy now, pay later’, or payment plans that allow the customer to pay for the product in instalments. Allowing as many payment methods as possible will help you to reach almost every demographic.
Want more tips and tricks? Get in touch with Piranha Designs
For more in-depth and tailored professional advice about your website design, content, and marketing, please get in touch with Piranha Designs today in Gibraltar, London, Edinburgh, or Spain.
We’re committed to providing the digital marketing solutions that will help boost conversions at your e-tail store – in the process, powering your online brand’s growth.