3 great ways to use TikTok to promote your e-tail brand

Julian Byrne - Friday, March 05, 2021


3 great ways to use TikTok to promote your e-tail brand  

If you have only a fleeting familiarity with the video-sharing app TikTok, you might have long associated it with Generation Zers and Millennials dancing on-camera while lip-syncing to chart hits. As a result, you may not have yet realised how many e-tail brands have already entrenched themselves on the platform.
Establishing a presence on TikTok can prove surprisingly worthwhile for many ecommerce firms – especially as the app is said to have now been downloaded six billion times. However, if you want to make a big impact on this social media portal, you should craft your videos for it carefully.

Keep your videos short and sweet

TikTok users can discover new video content through the service’s For You feed. As a TikTok blog post explains: “This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”

TikTok’s algorithm here particularly takes account of what proportion of a video users actually watch – and the higher the proportion they do watch, the likelier the video is to be pushed to other users. Therefore, you have a strong incentive to keep your videos short and to the point.

Create videos based on trending hashtags 

Like other social networks – such as Twitter and Facebook – with which you are probably more familiar, TikTok uses hashtags. As with those other networks, you can base your content around trending hashtags in order to get it more easily noticed – although of course, the content itself still needs to be suitably riveting as well. 

Otherwise, you may struggle in your attempts to get your videos “going viral” – in other words, capturing popularity and shares outside the platform, in this case TikTok, where it originated. 

Give viewers a glimpse of life “behind the scenes”


Behind the shiny chrome that is your brand, a lot of cogs will be whirring – so, you shouldn’t be afraid to let your TikTok viewers have a good look at them. 

Perhaps you could show people how you prepare and package an ordered item before it is shipped to the customer? You could even put yourself and – if your e-tail business isn’t a one-man effort – the rest of your team in front of the camera to say a friendly “hello”. Such moves can help your company to portray itself as friendly and approachable. 

If you’re unsure how to get started with TikTok, our team here at Piranha Designs can set up your TikTok account and prime it for success when you opt for our search engine marketing (SEM) Platinum package. 

Alternatively, you might wish to speak to our experts about any of our other digital marketing or website design services – in which case, please don’t be afraid to reach out to us via phone or email. 

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