Search Engine Optimisation and Web Marketing

Why is SEO (Search Engine Optimization) and PPC (Pay Per Click) important?

A website is an amazing tool. Like a storefront, it can showcase all your products and services at a single glance. The difference is, for you to appear on the first few pages of the search engines (where most visits to your website come from), your website has to compete against companies worldwide.

In other words, even if your website has the most attractive design, is informative, and sells the best products in the world, in order for your website to be effective, your potential clients must first be able to find you!

SEM (Search Engine Marketing): SEO and PPC

Piranha Designs Gibraltar can offer your company search engine marketing (SEM) services which will enable your website to be the first site people see when they search for a specific product or service online. Search engine marketing (SEM) comprises both SEO (search engine optimization) and PPC (Pay Per Click) - where you, the advertiser, are charged a set fee every time someone clicks on your ad.  Piranha Designs Gibraltar can help you decide which SEM method best suits both your budget and your website. We can either manage the campaign for you, or teach you how to monitor it yourself.

How does SEO (Search Engine Optimization) work?

It is said that 85% of people visit websites via a search engine, e.g. Google, Yahoo! and MSN. The best proven form of web promotion is to be ranked highly in a search engine's list. Everybody wants their site to appear within the top ten results, and as mentioned above, sometimes millions of websites are competing for these ten prime positions. So, how can search engine optimization help you get your site to the top of the list?

When looking online for a particular product or service, you type keywords into a query box within the search engine where you then expect to see a result appear that matches your query. This is made possible because search engines index websites worldwide, filter and pick out keywords within websites and, according to the placement of keywords found within each site, rank them accordingly. The more popular the keyword, the longer it will take your website to rank highly in the search engine results page, as there will be more people using that keyword to identify their websites. It can be quite difficult to rank highly and quickly, without spending a lot of time and money on SEM. Keep the following in mind:

Content - must use keywords often and in relevant places.
Links - the amount of quality sites that link to yours will greatly affect your ranking.
Images, flash, and video - Google can now index images, flash and video, creating even more opportunity to improve the ranking of your site, especially if it contains all three of these elements.

PPC (Pay Per Click) Advertising

Unlike SEO where it may take time to increase your ranking on the search engine result pages, Pay Per Click will give you instant results for a cost. The price is determined by a keyword bidding system. First you establish which keywords your wish to identify with your page. Then you place a bid for the keywords. The highest bidder gets the top ranking shown on the payed listings within the search engine. Consequently, the lowest bidder has the lowest ranking. Pay Per Click advertising can be easily monitored. In some search engines, these adverts are displayed under the heading of sponsored listings and are only displayed when the relevant keywords are searched for. The Pay Per Click system means you only pay for adverts which potential clients click on. This is limited by the daily budget that you set.

For a quote or more information about SEO (Search Engine Optimization), PPC (Pay Per Click) or what other services Piranha Designs Gibraltar can offer, contact us.


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