Holland and Barrett already have a number of stores in Spain and were looking to build the Spain version of the e-commerce store. After tendering for the project we managed to win the opportunity to build a great site for a well known brand. The brief was to build a bi-lingual e-commerce store with thousands of products following the Holland and Barrett brand guidelines.
We analysed the different Holland and Barrett websites that are available for different countries, and took into account the brand guidelines, plus the unique attributes of the market in Spain. We then developed the website on a powerful e-commerce software that can handle thousands of products and is easy to grow from.
The percentage of visitors on tablets is growing continuously and we needed to make sure that the website looks good across all devices. Sometimes it is tricky to get all the messages across on a small screen without it looking too cluttered. We worked hard to achieve a good balance.
This kind of e-commerce site require a lot of special functions, H&B have a unique method for special offers which required custom coding, to achieve the desired results.
The site includes easy importing and exporting of products, favourites, points system, reviews, special offers, coupon codes etc. With the advanced admin system H&B staff can update the website easily and quickly.
Client retention is very important for H&B, thats why we added a lot of useful functions. From a simple order history, to a loyalty points system, and an automatic abandoned cart email, we have added many tools to increase conversion and retention.
With a large customer base in each language it was important to build the site for easy translation and to update in both languages. Including thousands of products with descriptions and details in two languages can be quite complicated, but using some importing scripts a lot of the work can be done in common software like Excel. This saves a lot of time.
An easy and lightweight mobile version with interactive menu
The result is a website which has began selling strongly from the day it went live. Holland and Barrett Spain now have a site that represents them well, and is selling 24 hours a day. It is like having a separate store that is available in everyones home and in their hands. As the site is mobile and tablet friendly they need not loose out on any potential customers.
Will & Julian have been great since the beginning of our project, they listened to our requirements and were there at every step of the way to assist us and have offered some great suggestions. The result has been a great e-commerce site exactly how we wanted. We would not hesitate to use Piranha again in the future for our web needs.