If you’ve been talking to web marketing professionals – like our own here at Piranha Designs – about how you can generate traffic to your online store, it’s likely that blogging will have come up as a subject. But would the content that you produce through blogging actually have a significant enough impact on your site’s search engine rankings to be worthwhile?
Asking yourself the below questions will help you to determine whether blogging on your own ecommerce site is a path you ought to take.
Will you add new content regularly?
For your blog to be successful from a search engine optimisation (SEO) point of view, you’ll need to post new content regularly and consistently. It is by doing this that you will stand the best chance of attracting people to read, share and link to your blog content.
If your own team lacks the time and skills to take on blogging themselves – and perhaps even if they would be capable of it – it could be well worth having a chat with our SEO marketing experts about how we could provide this service.
Can you think of enough ideas for it?
You won’t want to start out with a blaze of ideas for what to blog about, only to flag later. That’s why, if you’re going to do blogging on your site, it’s a good idea to make the generation of blog ideas part of your daily routine.
If you can quickly jot down 10-12 ideas for what you could blog about, perhaps with the help of ‘inspiration’ from looking at competitor sites, your ecommerce store could be a very good candidate for a blog.
Will you be able to drive visitors to your blog?
The traffic to your blog – as well as the links to your blog posts from other sites – that will make all of the difference to your blog’s SEO effectiveness, will need to be earned somehow. That might be a slightly daunting thing to have to try to accomplish, from a standing start.
So, you’ll need to have some sort of marketing strategy to start bringing the visitors in. You might, for example, talk about and link to your blog and its content from your main site (of course), social media posts and email newsletters.
Are you an expert in your field?
Ideally, it helps for those who blog about certain products, services or related issues to actually be experts in these subjects. That doesn’t mean you have to be famous in your industry, but there needs to be a sense that you are a credible authority on what you are blogging about.
Yes, you might be able to ‘get away’ with faking it for a certain period of time. However, if you are to rack up those views, shares and links from reputable sites in the long run, you’ll need to possess genuine knowledge and project some real expertise.
Are you looking for the services that will bolster your own site’s SEO in 2020 – potentially encompassing not only blogging, but also the likes of on-page optimisation, technical reviews, monthly reports and consultancy? If so, we would be pleased to take your call or email when you contact us in Gibraltar, London or Edinburgh.