What should your online store’s product pages look like on mobile?

Piranha Designs - Monday, January 13, 2020

While, in 2020, many online business owners have long gone beyond the idea of simply making their mobile site a smaller version of their desktop store – as evidenced by the trend towards responsive design that actually rearranges a desktop site’s key elements for the convenience of smartphone users – that’s hardly the end of the story.

That’s because there are a lot of smaller steps you could be taking with your mobile ecommerce outlet that could make a surprisingly large difference to the rate at which prospective shoppers add products to their cart on your site and convert into paying customers.

So, let’s have a look at what elements your ecommerce store’s mobile product pages may be missing at the moment.

Structure your mobile pages for maximum impact

A lot of the most fundamental aspects of a mobile ecommerce product page are also among those that online business owners frequently overlook or get wrong.

Are the product titles on your mobile site overly lengthy and cumbersome, for instance? We’d recommend keeping them to less than eight words for the utmost readability and the highest conversions from mobile shoppers.

Similarly, while you might wish to impress by using the highest possible resolution for the product images on your mobile site, it might be best to go for a lower resolution and ensure multiple images of the same product can be easily viewed on a smartphone screen, with the help of a viewer or swipe interface.

There’s a lot of content you need to get just right, too

Photos aside, the description of a given product is the first hefty bit of content that a viewer is likely to clap their eyes upon. However, it shouldn’t feel too hefty, a 450-word limit generally being just fine when it comes to making your written content easily digestible for casual readers.

Product pages also often contain customer reviews, of course, but these aren’t always very well-organised on mobile. We’d therefore advise you to display the overall score at the top of the review section, followed by a few of the most recent reviews and a clear link that the reader can tap to read the rest of the reviews received for that item.

Another thing that you’ll often find on a mobile product page nowadays is a video, but again, it’s crucial to be responsible here. A video that automatically plays can be annoying or even embarrassing for the reader when in a public place, if the video has audio and the sound isn’t muted on their device. Showing your product-page video as a thumbnail with a play button might be the best course of action, given that this could help to reduce loading times and boost dwell time.

Get in touch now for a deeper conversation

The truth is, the above is far from an exhaustive rundown of the various elements that could be instrumental in making your ecommerce store’s mobile product pages more compelling and effective at converting in 2020. That’s why it might be a very wise decision to get in touch with our mobile website design professionals here at Piranha Designs today.

Contact us now in Gibraltar, London or Edinburgh, and we’ll be pleased to discuss the options you have for revamping or optimising your brand’s mobile presence for the utmost success this New Year.

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