When you start building your first website or redesigning your current one. It is very common to focus on the looks. Here are some common thoughts, I hear from my clients:
My logo needs to be big.
I want some strong colours.
I need loads of options so people can choose whatever they want.
I like some movement, maybe even an intro page.
Sometimes we can end up building a website that is very attractive, original and looks great to you, but is not much use to your customer. There is no clear message and no call to action.
We must remember that websites are there to sell (most of the time), we need to constantly put ourselves in the customers shoes. Thinking that a customer may not even know what we do, or may not be sure of what they want either.
We like to design sites that have high conversion rates, that turn visitors into leads. Convert people on your newsletter into real customers.
Here is an article which will help you understand the difference:
Your web design is killing your conversion rate.