Grow customer confidence and increase your Google rankings with an SSL Certificate

Piranha Designs - Thursday, September 28, 2017
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Is your website secure?

Grow customer confidence and increase your
Google rankings with an SSL Certificate.

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Protect your rankings

Google now adds more weight to sites that are protected by an SSL certificate and use HTTPS on all their pages. So as well as protecting your customers, you will have better search engine results, even if you do not host sensitive data.

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SSL Encrypts Sensitive Information

The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it.

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SSL Provides Authentication

This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information.

SSL Provides Trust

Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you. SSL providers will also give you a trust seal that instills more trust in your customers.

How your site displays with SSL

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How your site will eventually look without SSL

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SSL is required for PCI Compliance

In order to accept credit card information on your website, you must pass certain audits that show that you are complying with the Payment Card Industry (PCI) standards. One of the requirements is properly using an SSL Certificate.

SSL options (packages):

Providing your visitors the security they deserve

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Simple SSL

£99/yr

£75 installation fee

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check.png128-256-bit encryption

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Standard SSL

£239/yr

£75 installation fee

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check.png£10,000 warranty

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Extended SSL

£349/yr

£75 installation fee

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check.png£250,000 warranty

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How can we Help your Business succeed online?

Contact us for a free, no-obligation chat about your website or marketing.

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Get in Touch:

Gibraltar office: +350 200 45599
London office: +44 (0)845 056 3703
Edinburgh office: +44 (0)845 056 3703

Making your website accessible isn’t a waste of time – it actually boosts sales

Piranha Designs - Monday, September 25, 2017

Group of people holding the ACCESSIBLE written speech bubble

What value do you place on designing your website to be accessible for those with disabilities and special needs? Is it something that you have already done and continue to keep a close eye on, in line with the latest government guidelines?

Or do you feel that you lack the time to bolster your site’s accessibility, or that it’s something that would only benefit a tiny proportion of your prospective customer base regardless?

Is ensuring accessibility actually that important?

There is certainly a moral argument for ensuring that everyone – and we mean everyone – can access your business’s website.

There is also a legal one, as if your website fails to meet certain design standards, you could be sued for discrimination. Such legal action isn’t something that many companies have faced so far, but it also isn’t unheard of, with several such cases having been initiated in the past by the Royal National Institute for the Blind (RNIB).

Given the relative lack of legal repercussions so far for organisations that fail to make their websites accessible, it may seem that ignoring this aspect of web design is something you can ‘get away with’. However, there’s another, potentially much more powerful argument for boosting a site’s accessibility: the financial one.

Even the smallest adjustments could make a big difference

Yes, the number of visitors to your site who are blind may be very small... but there will be many others who have some level of visual impairment, while others may be trying to view small screens in bright environments. By following accessibility guidelines for those with low vision, you can therefore boost the profits that your business gains from all of the above people.

It’s a similar situation when you optimise your site to be easily understood by those with dyslexia. There may be only a small proportion of people visiting your site who are actually dyslexic, but there will be many more people who are non-dyslexic and highly academic, but who might not understand certain specialised terms that you have used on your site. A site that is accessible for dyslexics therefore potentially benefits a much wider range of people.

Or what about designing your site to be more usable for those with physical disabilities? Again, it’s worth thinking here about all of the people who are not physically disabled, but who have previously had to grapple with website buttons and sliders that are so small, it takes five attempts to tap them on a touchscreen device. A website that is easy for a physically disabled person to use is also easy for everyone to use.

Enquire to Piranha Designs today about accessible web design

In fact, many of the guidelines that you may have read on how you can design a more accessible website – and the Government Digital Service has released some great ones here – overlap with the advice you may have previously read on how you can make your website easier for the entire population to use.

So, why not join the accessibility revolution? Talk to our team here at Piranha Designs about your concerns, and we’ll bear them closely in mind when providing you with a website design that will enable your company to grow among all of the segments of its target audience.

Reusing your content is just an ‘easy way out’, isn’t it?

Piranha Designs - Thursday, August 17, 2017

Erm, no, not really – especially given how difficult it can be to constantly think up great new ideas for your content. You might just, instead, use certain content repeatedly to reach many more people and boost your company marketing’s all-round effectiveness.

You’ve probably seen certain content ideas used again and again – maybe initially in a blog post, then in an infographic, and perhaps later in a podcast or YouTube video. This might have been the case across several different companies, but you can easily do it within your own business – and there’s nothing wrong with it, as long as you do it well.

In an age in which organisations seem to be spending more and more time and money on their content marketing, the astute reuse of your content can help you to extract more value from each and every content idea you have.

Content is made to be reused!

If you have any doubts about the ethical side of reusing content, think of it this way: when you tell a famous bedtime story like The Very Hungry Caterpillar or The Cat in the Hat to your children, you don’t feel guilty about not being the original source.

In fact, to do so would miss the point. Great stories deserve and indeed, need to be told time and time again, and great content tells such great stories. It’s why you should create your content from the outset with the potential for its reuse specifically in mind.

Furthermore, the effective reuse of content brings many real benefits to your business, including the ability to spin off more pieces of content given the fewer ideas you will need overall, as well as the scope to promote a single piece of content across many mediums, including your blog, email newsletters and social media.

Yes, you can reuse your content – to brilliant effect

So consider today how you might create and then reuse content on a ‘multiplication’ schedule that will help to keep it relevant and effective for longer. Could that new blog article you’ve just posted be given an extended lease of life when you share pictures from it on Instagram, grab a quote from it for your company’s next Facebook status update or post a YouTube video based on it?

Whatever anyone tells you about reusing content, it isn’t just ‘lazy’ – indeed, it could be one of the most powerful ways of telling and retelling your company’s most compelling stories, and generating more traffic, sales and revenue in the process.

Check out Piranha Designs’ wide-ranging online marketing services to discover just how far your company could go with our help.

Great product descriptions help you sell more online.

Piranha Designs - Thursday, July 03, 2014
We have all had the negative experience of buying something online and receiving something completely different than what you ordered from the net. And we all know how it feels! 
These sorts of experiences are normally the type that as a online seller you want to avoid because it damages your reputation both with individual customers, and more importantly with search engines like Google. Be aware that product descriptions and photos are normally the only reference point your potential clients will have for your products so make sure you do it properly from the start. Don't fall into the same trap as so many others by copying and pasting manufacturer's descriptions or using the same collection of words for all your products. If you are serious about e-commerce check out these tips we have prepared for you to write a good product description from the start.

 Think before you begin
Before putting pen to paper, pause for a second and meditate on what you are selling. Put down the main points that make your product useful and how you can describe them to a potential buyer. By going through this slightly longer process you can ensure that you include everything you want to get across to the public in one piece of text, so nothing important is omitted and you can feel satisfied you have done the best job possible. Style and tone should reflect the audience you are are trying to reach, so make sure you have done your market research.

 Innovate, don't imitate!
Whatever you do always make sure that you don't plagiarize what someone else has already written, even if it is the manufacturer. All text must be freshly conceived in its entirety and therefore never published beforehand on the web. While reproducing previously drawn up descriptions for the product can sound like a really quick and easy shortcut, it is the biggest mistake you can make. The first thing that will go out of the window will be its SEO value, quickly followed by your ranking in search engines. It is better to round up the best ideas from other reviews of your product or those in the same bracket and develop your own words from that material.

 Keywords are the key
Keywords are the mainstay in any product description so make sure you do not forget to include them. This will do two things at once – give you a better SEO ranking and make a client feel they have reached the place where they want to be. At the same time, don't overdo it. If you go overboard with keywords your description will be unreadable and you will be downgraded by your search engine. Most of the time keywords will appear naturally  in your text if you just write what you feel about a product, thus giving the reader an impression that you are having a dialogue with him or her.

 Be seriously funny
The most important thing about product description is that it is accessible and user-friendly. Humour and emotion play a big part in giving these pieces of text life and imagination, but always remember to tailor it to your target audience. As part of this identification with the reader you could also use colloquial terms and cliches which make a connection with your reader. In particular if what you are selling are luxury products, wow as many of the the customer's senses as possible so that they will feel it will really make them feel better.

 Put yourself in their shoes
Ask yourself what the person searching for your product is thinking. How could you make it sound so irresistible that they would not hesitate to proceed to checkout? Which things are imperative to include? Examine what characteristics could be asked for in a buyer's mind and deliver them. When you have written them all up check with someone else to see if they would have anything done differently or if they need more answers than what you provide.

 Improve your layout
Web-users don't normally have much time when they are looking to buy things online so the best thing to do is to avoid is long chunks of prose. Write up stuff clearly and concisely, so information can be examined easily and follow it with tidy bullet-points that summarise the product features to a potential client. 

 Include client feedback
While it would make no sense to point out what could go wrong with your product, it is valid to be able to show that a neutral observer like a past client has had a positive experience both with your company and more specifically, with the product in question. This can be presented in the form of product reviews or as a link to an article written about your product making sure it is recent and fits in with your description. Such a ploy could corroborate your own product description, affirm that your company is open to criticism and virtually confirm a sale. You can find product reviews all over the internet which will boost your e-commerce no end and additional modules can also be purchased online.

 Create a narrative
You want the customer to be captivated by the product and for the description to translate that emotion. One way of doing this by telling a story of the product's journey. Below are some things you could include:

Where it was manufactured
The manufacturing process and what it is made from
Who designed it
The influences that led to the product being created

A product story like this can read more like warm advice from a previous buyer than a cold description from a sales-orientated company, which, when accentuated with colloquialisms, can really create a sense of confidence in the product. A narrative like this can really give you the cutting edge over your closest rivals and will make people take more interest in what your brand has to offer.


• Show why yours is top dog

Nowadays, the harsh reality of the market is that every product has a replica which is could be cheaper than the one you are selling. Additionally, the amount of companies getting acquainted with the Web and its commercial advantages is increasing everyday. This is why your product needs to be a cut above the rest. And the best way to prove that is by contrasting it positively with other brands and using rich vocabulary like superlatives to strengthen your argument. Special offers or free services are always a great way to make your client get over their reservations and order the product immediately.

Examine the advice above to ensure your product descriptions are a real hit which will bring in more sales than ever before. When presented alongside quality images of the product and attractive web design, the results will mean you can just sit back and start taking orders.

Responsive website design - what is it?

Piranha Designs - Wednesday, November 06, 2013

Mobile usage is continuously growing. Websites are finding it hard to keep up with all the different devices and screens.

Responsive website design is a solution to this problem.

In simple terms it means that the website 'responds' to the device screen size it is on. This website is responsive. If you view it on a desktop with a large screen you will see that it expands to fill the whole screen. If you then try the site on your ipad you will find that it looks very similar but has condensed the content a little to fit perfectly within the screen. Now when you switch to an iphone or Android smart phone you will see that the site has changed quite dramatically. The menu across the top has become a menu icon which can be expanded on tap. The overall layout has become much more vertical, one column rather than a few columns. 

The important thing with responsive design is that there is only one website with all the content in it, but it responds cleverly to the users device. 

It is a lot more work for web designers like us, but the end result is really worth it. Stats show that over 70% of mobile users switch to a competitor if they find the site they are looking at is not mobile friendly.

Is your site responsive? Is it mobile friendly?

6 things that must be on your homepage

Piranha Designs - Wednesday, October 17, 2012
Your website is often the first port of call for a potential customer, when they get to your site you only have a matter of seconds to make an impact. There are a number of things that people look out for and are proven to make a huge difference on the relationship with the website visitor.

I have been very surprised to find huge businesses failing on these basic principles, so even though they sound incredibly obvious they aren’t.

Here is the list of 6 key things that must be on your homepage:

1. Clear contact information
Many people visit your website just to get in touch with you, make it as easy as possible to call you or email you directly from your homepage. Don’t make the visitor search around for your contact details, put them clearly on the top right if possible.
Stats show that by having a telephone number clearly on your website you instantly increase customer trust in the site.

2. Your unique selling proposition

If you have a USP then make it clear on your homepage, if you don’t then at least explain what you do clearly and concisely. Remember to speak to the visitor with simple words that they will understand.

3. Clear navigation
People need guiding around your site, so help them. Give them the 3 or 4 most popular options. I normally recommend clients to think of the top 4 reasons someone would visit their website, make those options clearly visible as soon as they get to your site.

4. Good images
Images can make a massive difference on first impressions of a company. You should have good quality and well taken photographs showing what it is that you do.

5. Call to action
Ideally you should have some call to action that includes the visitor giving you their email address in exchange for some information, eg. a free guide, a newsletter or some other free gift.
This means that you can begin to convert your visitors into leads.

6. Social media links
A recent experiment showed that a florist who displayed their facebook likes on a prominent section of their website increased customer trust by 44%. If you are using social media (you should be) then make it easy to connect with you by displaying this on your homepage.

Make sure your site is doing as much work as it can, so you don't have to.

Easy tips to make your emails more effective

Piranha Designs - Wednesday, March 28, 2012
We all use email so much that it can actually eat up all our free time. With our mobiles receiving emails and the Ipad too, you can’t seem to escape from them.

Over the years I have learnt many ways of improving my efficiency. I would like to share some useful tips with you, on how you can improve your emails.

Your email signature.


If you are constantly having to type the ending to all your emails, eg: Regards or Thanks – you can put that into your signature.

Make sure your signature is on all initial emails and that it includes all your relevant contact details. It can be really frustrating when you can’t find a persons phone number and you have loads of their emails.

Your Inbox


I have been to visit many clients who have shown me their Outlook with thousands of emails in the Inbox. That scares me. I have seen Outlook crash when there were simply too many emails in the Inbox. When Outlook crashes it can be very distressing!
It takes a few seconds to create folders and then you can organise your emails and keep your inbox clean. I try to leave only things I have pending in my inbox, when it builds up I find sometime to get things done and it all cleaned up again.

Writing emails


To me this is the area that is most important. Some people are extremely brief in their emails and in their SMS messages, others write whole books. I think a comfortable comprise is needed.
After you have said the usual pleasantries, get straight to the point, and make it extremely clear. Try and say everything you need so that the other person will definitely understand, rather than leave any guessing. Here is an example.

Client emails me, or even worse sends me an SMS:

Hi Julian,
My website isn’t working.
Please fix.


There are a few assumptions here:
1. I know which website he is referring to
2. That I know who he is
3. That I have all his contact details

The more effective way to right this email would be:

Hi Julian,

My website www.domain.com is not working. This page shows an error – www.domain.com/about.htm
Can you please fix this?

John Smith
ABC Limited
Tel: 2000000
Email: john@domain.com
Web: www.domain.com

When you write the email try to think of the questions that may arise from the message you are sending and answer them. 

Another typical example is in arranging meetings:

Hi Julian,
Can you meet up next week?

--
Yes, sure when is best for you?
--
Wednesday or Thursday
--
Ok Wednesday morning?
--
What time?
--
11am
--
Sorry can’t. How about 12?
--
Ok 12 it is. At my office or yours?
--
Mine is better.
--
Ok. Wednesday at 12 at your office.
--
Ok see you then.

That’s 11 messages which could have been done in 3. Lets see:

Hi Julian,
Can you meet up next week, I am free on Wednesday and Thursday morning, except for 11-11.30 on Wednesday. It would be best in my office as I have something to show you.

--
Sure, let’s make it Wednesday at 12 at your office. Ok?
--
Great. See you then.

Summary:


• Be specific
• Be clear
• Try not to leave questions open ended
• Explain what you need to in order to avoid unnecessary questions

These are just a few tips that can help you make your emailing quicker, easier and more effective. Let me know any tips that you use to improve your email efficiency, by commenting below.

4 reasons to use Facebook to promote your business

Piranha Designs - Wednesday, August 17, 2011
Facebook is taking over the internet. It is transforming the way people behave and interact online. Even if you don’t like Facebook or the idea of social media, it is fast becoming a necessity. Here are four reasons why you should consider using Facebook to promote your business.

1. Communication

It can be very difficult and expensive to communicate quickly with your clients and prospects. Maybe you need to print something out, or send emails. With Facebook you can spread a message extremely quickly and totally free. The best thing about it is that your Fans/Friends can also share that with their friends.

2. Awareness

Facebook have an effective and very affordable advertising system. You can specify exactly what type of person you wish to target, their location, age etc. Then you only pay per click, so you know every penny is being spent wisely. This can be a great way to build brand awareness.

3. Listen to customers
Listening to customers is something we all know we should do, but very often don’t find the time to. With Facebook it is easier to encourage feedback and listen to what your customers are saying. As Facebook is a more relaxed environment you may find that customers will actually tell you the truth!

4. Increase sales
If your customers are receiving communication from you, you are listening to them and responding this will, in the long run, have a very positive effect on sales.

There are currently 17,280 facebook members who live in Gibraltar. Are you speaking to them? Or are your competitors?

Some cool ideas to make your business cards stand out

Piranha Designs - Monday, July 25, 2011

Whilst at university our tutors always spoke about doing things differently. Especially when entering a crowded market, you really need to stand out.

A business card can either be a run-of-the-mill throw away item or something rather original and memorable.

Often it is just a simple idea that really makes a difference.

Here are a few articles which show some really great ideas:

http://mashable.com/2011/07/23/business-card-designs/

http://www.artfans.info/20-original-and-quirky-business-card-designs/

How customer reviews can boost sales

Piranha Designs - Wednesday, July 06, 2011
When you are using Amazon to find a product what do you do? You search, read the short description perhaps, and then probably the most important thing is you look at the reviews. How many good reviews has the product had? What are the bad reviews saying?

People like to buy things based on what others are saying about them, we automatically trust the buyer more than the seller. The seller will always sing their own praises, but the consumers will tell you the truth.

Very often people will simply buy products because they have high reviews, even if they are more expensive than a similar item with no or poor reviews. I know I do. I like to read the reviews to see if the product does what it is supposed to and if it is any good.

Studies have shown that the effect of having reviews on your site can be tremendous.
NetShops, which uses PowerReviews services ran a study which determined that reviewed products experienced a 26% lift in sales.

Using reviews on email marketing has lead to some astonishing results. Golfsmith International Inc. used some tests which showed that emails with reviewed products generated 42% more revenue than ones without.

It is important to note that consumers can read through fake reviews, also just one or two reviews are not enough. PowerReviews say that a minimum of 20% of products on a site need to have at least 3 to 5 reviews each in order to have any real social effect.

For some businesses, like mine, product reviews are not really possible, in these cases testimonials or case studies do the same job. Have you read our testimonials?

Our Piston Commerce software includes product review functionality, are you using it to its full extent?

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