It’s the start of the New Year and millions of people around the world are reflecting on 2011 and are making New Year’s resolutions that will make them better, slimmer or healthier. As a small business owner you can also make a ‘corporate’ new year’s resolution for your business. In our next blog entry, we will share with you what Piranha Designs has promised to achieve in 2012. But now, let me share with you, what I believe, are the top 10 New Year’s resolutions for small business owners:
- 1.Support Other Small Businesses
As a small business owner yourself support other small businesses by switching one of your current providers or suppliers to a small business!
- 2. Focus on the Growing Mobile Community
It is a known fact that more people are using their mobile phones to surf the internet and that this is a growing trend. You need to make sure that all your online marketing strategies are mobile-friendly. Have you ever tested how easy it is to navigate through your website via a Blackberry, iPhone or Android?
- 3. Put yourself on the Map
It is also true that more and more people are using the internet to source out local businesses; so make sure you can be found easily on Google Places, Bing maps, and Yahoo maps.
- 4. Share the Workload
As a small business owner your time is precious so reflect on where your time and effort is most fruitful and focus on that! Then pass on all the other tasks (admin tasks, blog updates) to other staff members or consider outsourcing.
- 5. Socialise More
Chose a social network that will be used to market your business, there is a wide selection (blog, facebook, twitter, google+, LinkedIn) so make sure you pick the one that best suits you. If you are already using one of these social networks either commit to utilising it further to promote your business or chose a new network to take full advantage of.
- 6. Refresh Your Website
Do not fall into the trap of focusing on your facebook account and neglecting your website. There is no point in having an up-to-date facebook page that leads to an out-dated and inaccurate webpage. Remember to keep the content and look relevant and engaging!
- 7. See Your Staff as Your Customers
If you see your staff as your primary customers you will start to praise them and treat them even better than you are now. This will have the knock on effect of having a happier and more motivated workforce which will lead to higher productivity and improved customer service!
- 8. Prepare for the Tax Time
Make a commitment to yourself that you will have all the relevant paperwork in an organised fashion at least 3 weeks before the tax deadline; this means that you can avoid the mad rush and stress of getting all the paperwork ready at the last minute.
- 9. Socialise in the Real World
Online socialising should not replace real world socialising; instead they should complement each other! You can find very valuable clients or providers by socialising outside of your normal circles. Perhaps attend a conference or join an association.
- 10. Treat Yourself to Some TLC
As a small business owner it is very easy to work yourself too hard and reward yourself too little. So make sure you treat yourself regularly with leaving home early one day or treating yourself to a day at a spa.
Remember to look at our blog over the next few days so that you can find out what Piranha Designs New Year’s resolution is for 2012.