What’s stopping your mobile site from converting as well as it should?

Piranha Designs - Thursday, May 23, 2019

If your experiences as an online business owner have been anywhere near typical, there’s a good chance that you will have seen the amount of mobile traffic received by your site creep higher and higher. Indeed, it was back in 2016 when mobile page views overtook desktop for almost all websites. Alongside this trend has been a tendency for mobile conversions to also gradually go up.

One other thing the statistics seem to tell us, though, is that customers tend to still prefer desktop and tablet devices for placing those really big orders.

This presents a difficulty if you’ve been focusing a lot lately on optimising your mobile ecommerce site design. If your online retailer’s conversions via mobile seem a little sluggish, what could be causing the problem – and is it even your fault?

Not all causes of poor mobile conversions are easy to address

Fortunately or unfortunately, there are certain things inherent to mobile sites – even the very best ones – that can act like a drag on their conversion rates.

There’s a good chance that a prospective shopper browsing your site via a desktop computer, for instance, is enjoying a faster Internet connection than the typical mobile user. The latter, after all, often access the web on their devices through public Wi-Fi connections. If they were simply sat at home or in the office, many of them would surely use the frequently faster hardwired connections available on their desktop computers instead.

The bigger screens that desktop devices offer over mobile ones can make a big difference as well, as they enable more information to be shared within the visitors’ view, with regard to navigational menus, products and search options alike.

Oh, and mobile users also often just have more distractions to contend with than desktop shoppers, in the form of social media alerts, text notifications and any messages that may come in from other apps installed on their device.

But there are still some things you can do to boost user experience

So, we’ve established a number of issues that can be tricky to overcome as far as bolstering mobile conversions is concerned. But that’s no reason to be fatalistic, given the wide range of measures you can adopt to minimise the impact of these problems.

The speed of your mobile site is certainly imperative, which is why you should go to every length to compress images, scripts, CSS and HTML without adversely affecting other aspects of the user experience.

All manner of ways also exist to optimise category and search results – even just fitting product thumbnails into two columns, to enable visitors to see more options without having to scroll, can make a significant difference.

Oh, and you might also want to look into how you can allow for cross-device and generally more seamless shopping – such as the use of ‘persistent carts’, which retain products that the customer has stored in them for later reference, even if the customer moves away from the site.

Ask us about our high level of mobile website design expertise

The above are by no means the only steps that you might take to refine your mobile website’s effectiveness – so why not contact our capable and seasoned experts today for advice tailored to your own site’s specific requirements?

Get in touch with us in Gibraltar, London or Edinburgh today for an in-depth discussion about how we could assist you in achieving formidable increases in your mobile conversions this year.

Picture this: tips for optimising images to make them Google-ready

Piranha Designs - Friday, May 03, 2019

In your efforts to carefully tailor your site's on-page text content in such a way that draws Google's positive notice, you could be in danger of overlooking how much of Google's search results pages are now being taken up by imagery. Indeed, Google search results now include images on 34% of occasions.

In just weeks, image results have grown by 42% on the world's most popular search engine, as per a recent study. Those results have increased in both frequency and prominence – about half the time, the images are among the first three positions.

While you may initially see such developments as cause for alarm, SEO has always continued to experiment and adapt over time. For this reason, you should regard the increasingly visual nature of Google search results as an opportunity rather than an obstacle.

Do keywords still come into play with images?

The perhaps surprising answer is that yes, they do. While images lack visible text compared to website pages with their textual content, you can start optimising an image by tweaking its filename, into which you should try to insert unique descriptions and attributes.

For example, if you run an e-commerce site selling swimwear, an image of blue Speedo shorts could be beneficially given the filename blue-speedo-shorts.jpg, as all three elements of that filename could be plausibly inputted into search fields.

Naturally, though, if you sell blue Speedo shorts, you probably sell a very broad range of swimwear, which is where tinkering with the alt tags attached to your images can also prove useful. In these tags, you should mention points of differentiation; for example, the specific colour of the shorts, if you offer them in various hues.

Your website's text copy still plays a part, too

Unexpectedly or otherwise, the visible text near an image on a page can also influence the image's placing in search results. Across captions, product names, descriptive bullets and other textual elements near the image, you shouldn’t neglect to include more details relevant to it.

If you remain unsure as to which keywords should go where when you are optimising your images, our search engine optimisation (SEO) services can steer you in the right direction. We invite you to phone us on (+350) 200 45599 for more information on this point.

Content writing tips that will help to vault your site up the search engine rankings

Piranha Designs - Monday, March 25, 2019

Composing the most effective text on your website – think such things as your product descriptions, articles, blog posts and other written copy – is a task that you may find intimidating from time to time. After all, it’s an element of your online presence that needs to be carefully crafted to appeal to both human users and search engine spiders.

But that doesn’t mean you need to give in to the dreaded ‘writer’s block’ when you’re trying to rustle up some text for your site. Follow our advice below, and you can maximise your chances of writing content that engages your target audiences and bolsters natural search engine performance.

Come up with an outline before you start

Sometimes, simply doing what your English teacher would have told you to do at school can be a brilliant formula for generating high-quality written copy.

It can greatly help, for example, to first devise an outline of what you want to write about in a given piece of text on your site. What are the key features and benefits of a product for which you are writing a description, or what vital points must your next blog post address?

Don’t worry too much about saying everything in an ordered or organised way at this early stage – just get it all out on the page.

Follow the ‘expel, then excel’ principle...

In the same spirit as the previous tip, when you come to actually write down those first few sentences or paragraphs, just focus on writing. Throw all of your thoughts down on the page, no matter how ‘stream of consciousness’ it might be.

Once you’ve got a lot of material written down, you’ll be able to then edit and refine it, including in line with the keywords you intend to use, to rustle up something polished, pleasurable to read and effective in attracting high search engine rankings.

...as well as the ‘keep it simple, sweetie’ one

The KISS principle works so well in many areas of life, but especially when you’re writing. Don’t use overly complicated or specialised language, unless your brand voice requires this.

Make your written content readable and engaging for your target audience, and they’re more likely to stay around on your site, trust you and make use of your products or services.

Produce seasonally appropriate content

Those lulls of time during the year between the really big ‘flashpoint’ events – Christmas, Easter and so on – can really drag.

That’s why it may greatly help to put together a ‘content calendar’ that will provide a template for what kind of content you will be writing and uploading to your site at certain times of year. For example, you may time some of your content to coincide with birthdays, anniversaries or events that are important to your sector, or provide general advice that makes sense in the given season.

Did you know that your site can benefit from such services as keyword research, on-page optimisation and blog content writing when you take advantage of one of our SEO marketing packages? When you contact the Piranha Designs team, we’ll talk to you about how we can best address the needs you have for your firm’s online presence.

How can you analyse and compare your rivals’ SEO to your own?

Piranha Designs - Tuesday, February 12, 2019

Given that you will probably be glancing every now and then at how your competitors are doing anyway – it’s difficult to resist checking whether they are ranking higher or lower than you for a particular keyword – it makes sense to know how to undertake a more formal analysis of their search engine optimisation (SEO).

It’s worth remembering that while simply copying your rivals’ approach to SEO is not a fast ticket to success – after all, you’ll need to figure out the best ways to beat them, not merely match them – a competitor analysis can nonetheless provide vital insight into how your own site could do better. 

The five steps to a successful competitor SEO analysis 

There are five basic components to an analysis of your rivals’ SEO that will actually provide the information you need about where your competitors are going right or wrong – and by extension, what moves you could make to better challenge them in the search engine results pages (SERPs). 

These are (1) determining your critical keyword themes and the sites competing with you for such themes; (2) conducting an organic ranking audit; (3) analysing the top-ranking pages; (4) identifying the elements valued by search engines; and (5) developing a plan to improve on these elements for your own site. 

Even a relatively basic analysis can go a long way 

As we mentioned above, picking out keywords and competitors is an important part of an effective SEO competitor analysis. If you have a keyword strategy already, this should be a straightforward step – and if you don’t, our team here at Piranha Designs can help to put one together for you. 

Some rudimentary keyword research can be carried out through the use of a tool like the free Google Keyword Planner. However, pinpointing your competitors from an SEO standpoint can be a little trickier, as they aren’t always the same as those your marketing team may have in mind. Remember that both large and small ecommerce sites can be SEO rivals of yours, as well as media companies and sites with different business models. 

Then, there’s the SEO ranking audit to undertake. You could do this with a dedicated enterprise SEO platform or even just manually with a spreadsheet, documenting how highly various rivals are ranking for certain keywords. 

Finally, once you’ve got such invaluable ranking data, you’ll need to start scrutinising and making some conclusions from it. It is at this stage that you will need to dissect the competitor pages that are outranking you, and consider just what is making those pages so special in the eyes of Google. 

It could be that certain high-performing competitor pages have more content than yours, or are optimised more effectively for the keyword themes you have identified. Perhaps they’re simply more engaging to read, which makes it more likely that the average reader will remain on that page, instead of simply leaving (‘bouncing’) a few seconds after arrival? 

Take your next big step to SEO success with Piranha Designs 

We could go into greater detail about how your business could make leaps and bounds online – but of course, we only have so much space here. So why not contact the Piranha Designs team to discuss how we could devise a search engine optimisation strategy that delivers big results for your brand?

Some lesser-spotted advice on optimising your site content for search engines

Piranha Designs - Wednesday, October 17, 2018

While the design of your website will always play a central role in ensuring it ranks well in the search engines, it can be easy to forget just how crucial the most relevant content also is. If your site content isn’t relevant to anyone, you can’t expect to generate many visitors and revenue from natural search.

It’s therefore well worth considering the below strategies for tweaking your site content in a manner that is search engine optimisation (SEO) friendly.

Allow keyword research to guide your content strategy

Keyword research is a key component of all of our SEO and marketing packages here at Piranha Designs, and with good reason. The higher the standard of your keyword research, the more you will know about what searchers truly want.

That’s why keyword research is so vital when you come to devise your natural search and content strategies for your site. Good keyword research enables you to spot the gaps in your site that you need to fill with fresh content.

It’s also important to assign intent to keyword themes – whether the user is looking for information, to make a purchase or to merely navigate relevant sites – so that you can craft the content that will stimulate and fulfil the visitor’s desire in each case.

Make sure you aren’t competing with yourself

Once you have established certain keyword themes, you will be able to map them to specific pages of your site to accommodate the broadest range of relevant keywords.

This greatly helps to ensure you don’t end up simply attempting to optimise every page of your site for a similar set of in-demand keywords, thereby forcing your pages to compete with each other for rankings.

Optimise in both scalable and manual ways

You can efficiently enhance your site’s tag-based content through the use of default ‘formulas’ for generating title tags, meta descriptions, headings and image alt attributes.

However, it’s also true that you can only get so far with your SEO when you depend purely on formulas. In any case, your pages based on the highest-value keyword themes will need to be manually optimised as part of the fine-tuning process.

In a lot of cases, you might simply find yourself needing to fix awkward grammar brought about by the aforementioned formulas. One aspect of your pages that should always be manually optimised, however, is the main body of text, as you can’t apply scalable optimisation methods to what is supposed to be creatively written content.

These tips cover just some of the many elements that you will need to think about when you are tweaking and adjusting your site with the search engines in mind. Contact Piranha Designs’ Gibraltar, London or Edinburgh offices today, and we can give you more hands-on assistance with your site’s search engine profile.

3 possible explanations for your site’s indexation numbers dropping

Piranha Designs - Wednesday, August 15, 2018

If your site’s pages aren’t indexed, they don’t have any chance of appearing in natural search results. There are many reasons why your site’s indexation numbers may be on the wane, so let’s have a look at just a few of the most potentially obvious and easily spotted.

Page speed

It may seem logical that when search engine spiders are unable to access a given page at all, they demote that page in the rankings and eventually remove it from the index altogether. However, you may not have known that this can also happen to pages with overly slow loading times.

If enough of your site’s pages have this problem, you may therefore suffer a significant enough drop in indexation numbers for your entire site’s rankings to be affected.

Design changes

If you’ve been tweaking your site’s header and footer navigational structures lately, the resultant impact on categories and pages may mean that entire areas of the site are removed from site-wide navigational elements. With the affected pages receiving fewer internal links as a consequence, search engines may end up demoting their value.

Other design changes can also be problematic for indexation – for example, if they mean the page no longer has as much content or some of its content is included within an image, instead of being readily indexable as plain HTML text.

Duplicate content

There’s no point to a search engine in keeping two or more copies of the same page in its index, so guess what? When the search engine spiders begin to perceive your site as having a lot of duplicate content, your pages aren’t likely to be indexed as much.

Nor is this just a problem for pages that are duplicated exactly, with pages that are merely very similar in their content also vulnerable. This can be a particular issue for ecommerce sites, where browse grids for two subcategories may have largely the same products, meaning the search engine sees little use in indexing both.

Is your own site receiving the close and informed attention that it requires if it is to thrive in the natural search results? Yes, that’s right – as well as web design, Piranha Designs can provide comprehensive search engine marketing services incorporating such vital elements as keyword research, page optimisation, guest blogging, monthly reports and much more.

How catering for clueless shoppers can help you to amass more sales

Piranha Designs - Thursday, August 31, 2017

Given how long online shopping has been a routine element of commerce, you could be excused for thinking that most people know exactly what they want, and how to get it, when they arrive at an online store. However, you should be wary of any unwarranted complacency about how informed your store’s customers really are.

RAM - no, not a misspelling of a 1980s pop duo

Even decades after the World Wide Web came into being, you can't entirely rule out the possibility of your company's online store attracting people who have never previously shopped online. However, there is another, quite different kind of uninformed shopper...

Whatever your store actually sells, there could still be too much jargon attached to your product descriptions. If you sell smartphones, for instance, you shouldn’t be too quick to assume that all of your shoppers know what "GB" and "RAM" mean. If, on the other hand, it is flooring that is on offer, not everyone visiting might understand what "laminate" means in relation to certain products.

How confusing terms could be explained

How can you assist shoppers who might clock particular descriptions in your product listings, only to leave because they can't comprehend the vital terminology? One option is inserting brief explanations where a description uses what could come across as bewildering jargon.

Still, when you use this tactic, the descriptions could become too wordy if each one has more than two points that require clarification. If this is indeed the case, you could instead put together a separate article to list and provide definitions for potentially problematic terms.

It's a matter of SEO, too

Another reason for you to widely use easy-to-understand words and phrases is that this could make it easier for potential customers to find your site and its product listings through the search engines.

This is because, when conducting searches, many people are likely to use such simple terms as "memory" rather than "RAM" or "shiny" instead of "laminate". That doesn't mean you have to do away with specialised phrases or acronyms completely - just add the simpler terms as well, which is one of the many ranking-boosting measures that we can help you to implement as part of our renowned SEO services here at Piranha Designs.

Part 3 of 3 - Link text is vital

Piranha Designs - Wednesday, February 09, 2011
The websites I mentioned in the last post that were using incoming links to boost their rankings to the top of google, also knew another secret. This is secret number 3, and this is often over looked even by professionals.

Secret number 3:

You need your best keywords in your link text.

When you link to your site from someone else's the tendency is to do this:

Beautiful high-heel shoes at ABC Company Ltd

Here your company name is the link.

Or this:

For a large range of great high-heel shoes Click Here

This is really bad.

The link text is the text that is highlighted and is actually clickable. It is this text that google will read and check as to the relevance of the page it links to. This also affects the links on your website to your other pages.

The correct way to use these links is to make the keywords linkable.

An example:

Beautiful high-heel shoes

How to buy high-heel shoes

On your website instead of using Click Here, More Information links etc, use the title of whatever it is you are trying to link to.

This simple trick can help your site jump up the rankings and will actually make your site and each page easier to use.

So there you go, 3 little known secrets for getting high rankings in google.

There are a lot more tips and tricks but these are the core secrets you should focus on at the beginning, once these are done you are ready to go to the next level.

Part 2 of 3 - High quality incoming links

Piranha Designs - Wednesday, January 26, 2011

The first secret was to do with your title tag, the positioning and density of the keywords within that title tag can greatly affect your ranking. However this second secret has been proven to be the single most powerful tool for high rankings.

A few years ago in the property boom there was fierce competition for keywords such as Spanish Properties, Morocco Properties, etc. Whilst working on some optimisation for an estate agent we came across a phenomenon. A competitor was ranking first on loads of incredibly popular keywords without even having those keywords mentioned on the page. I started looking into this, I checked the source code and did some tricks in google.


What I discovered was this, (secret number two):


High quality links to your website can amazingly boost your rankings


These sites did not have a lot of content, they didn't have many keywords but they did have thousands of sites linking to them. It is these links that make all the difference.


Google has a way of ranking links and their relevance to your site, so a link from a well-ranked website which is relevant to your business has much more authority than your sisters personal website.


An example:


If you are an estate agent and you get a link to your site placed on another estate agent site in Spain, and this site ranks well in Google then that is like a qualified vote for your site.


It is well known that links from popular sites like Delicious, Digg, etc are also valuable.


Links from government and education websites are particularly valuable, especially if they end in .gov or .edu


You can check the links to your site by simply searching in Google using link:www.yourwebsite.com - You can also check your competitors links too!


You can get high quality links by simply contacting the website owners and asking them. The problem is they will want something in return and that is normally a link from your site to theirs. This is no good. Google can see that and will recognise it as a traded link rather than a real recommendation.


In order to get sites to link to yours you need to have good, compelling information or services that people are happy to recommend. Many sites use a free widget, or some unique information or a guide or a white paper. There are many ways to do this and I will go into detail in another email series. You can also pay for someone to submit your links and articles to a large number of websites for you.


So to recap:


Secret 1.


Use your title tag to its full power


Secret 2


Get high quality one-way links to your site

Part 1 of 3 - The power of the title tag

Piranha Designs - Thursday, January 20, 2011

We all know that ranking well on Google can completely change your business. Many companies rely on Google for most of their leads and sales. I run a website for one particular client who does no offline marketing at all; all sales come from being well ranked on the search engines.

But this can be incredibly frustrating as you are competing with the whole world, and that sounds daunting...

Many of my clients ask me:

How can I beat my competitor on Google?

What can I do to go up the rankings?

Unfortunately there is no single easy trick that will boost your rankings, but there are some secrets that can definitely improve your rankings and these are easy to implement. It's just a matter of knowing what to do or ask your designer to do.

Ok, let's get into the secrets:

Secret 1

Your title tag is incredibly powerful. You need to know how to use it.

Every page on your website has what is known as a title tag, this is a small tag within the code of the page that tells Google and visitors what this page is about. Imagine if you had to organise the world's data, you need some kind of tagging system, your title tag is the starting point.

So what do I put in my title tag?

This is where the secret lies; most companies will do the following:

* ABC Company Ltd - Shoes and slippers for adults

* ABC Company Ltd - Homepage
* Welcome to ABC Company Ltd

All the above are examples of what NOT to do.

Google spiders will use the first words in your title tag to identify what your website is about. The closer the right keywords are to the start of the title tag the more relevant they are.

If you are selling shoes like the ABC Company above, then your title should be something like:

* Shoes, Slippers, High heels, trainers for adults from ABC Company

However you can still improve on this.

Here are 3 examples of title tags:

1. Gibraltar Accountants at GibAccountants.com

2. Gibraltar Accountants

3. GibAccountants.com - Gibraltar Accountants and Auditors

Which one do you think would rank best for the search "Gibraltar accountants"?

Well it would be number 2. Although all three include the keywords number 2 is more focussed. This means that the keyword density is higher. The more words in the title tag the more diluted the keywords become.

This is great if you know the exact keyword you are optimising for but you can also use variants and different spellings to your advantage:

Gibraltar Accountants - Accountancy in Gib

It is important to have 10 words or less in the title tag, but at the same time, you can use other keywords that help support the main keywords which are at the beginning of the title tag.

So whenever possible ensure the following:

1. each page in your site must have a specific title tag

2. that title tag should be focussed on the keywords

3. the keywords should be first and as undiluted as possible

This little known secret can make a huge difference to your websites rankings and its overall success on Google and the other search engines.


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