Iphone tips and tricks

Piranha Designs - Wednesday, April 27, 2011
Recently a large number of clients have Iphones and absolutely love them. I use my Iphone 4 everyday and appreciate everything it can do for me. However, I have also noticed that a lot of people don't really know how to get the most out of it.

Even simple things like double clicking the home button opens apps that are in use, allowing you to switch quickly between apps. Here is a useful article outlining 20 great tips and tricks for the Iphone. Read the article >

How relationships can be built without ever having a coffee

Piranha Designs - Friday, February 18, 2011
The normal way to build relationships with prospects and clients is to go out and have a coffee, or if your lucky have lunch. This has always been the method of choice for most small business owners.

The trend is changing.

I want to tell a small story of how this is happening and how it can affect your business.

There are two web based businesses that I work closely with. I have never met any of their staff nor have I ever spoken to them on the phone. They are based in the USA and time differences and long flights mean that this is not really viable. But I have come to realise that it is not necessary either.

I found this company by just searching online for a software tool that I use. I visited their site, watched some videos, read the information and signed up for a newsletter with more tips on how to get the most out of the software. These regular tips included videos from their video blog, with personal guides on improving business methods. All this was free and actually incredibly useful and informative.

Over a period of time I became a customer and then began to receive even more information and more personal advice for free. Then I came across their facebook pages and got to see how they run the business and a little more of their real lives.

The strange thing is this, even though I have never met, spoken to, or even emailed the person in the videos I feel like I know him. I refer to him by his first name, I speak about him with other clients and friends. He has become a reliable reference and I like doing business with him.

There is a new type of coffee table and a new way of having lunch and it is a lot more informative, educational, useful and easier for you to manage. Its having a system do a lot of the work for you, it is the only way this person can 'have a coffee' with his 10,000 clients. It is the power of new media, the web and emails. Right now it is still at an early stage but soon this will become the norm.

Constant communication builds confidence

Piranha Designs - Wednesday, February 09, 2011
Just before Christmas I realised how effective a long term nurture email newsletter can be.

Last year I purchased some really good photo calendars from Apple, using Iphoto. Whilst doing so I looked around at a few websites to compare pricing, I registered for an offer on a site called Photobox.

This began the continuous and automatic process of sending me regular emails with offers and discounts every 2 weeks. Whilst sometimes they were annoying, often they prompted me to take action, but as I had already bought these calendars and they last a whole year I really didn't need to buy anything else.

So Christmas came round again, I had been receiving these emails for almost a year without making a single purchase. What did I do?
I ordered this set of calendars from Photobox, they were in mind, they had given me offers, they were my friends...

I also recommended them to some close friends, before even seeing how good they were at their job.

There are many photo printing companies out there, and probably a lot of them are better/cheaper than Photobox, but Photobox had built a relationship with me, and their brand now occupied a space in my mind.

Now a question to you - is your business keeping contact with people continuously until they absolutely don't want to know anymore?

Do you have automated systems in place to keep contact and send offers to people that you have never actually met?

Is your website working as hard as it should be?

If not, you may be one of the many sites that loses out to the one who is constantly building a relationship and building confidence.

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