Whatever components you place on a product detail page in your online store, you will wish them to form an engrossing, cohesive whole that helps inform your customers’ buying decisions.
Here, then, is a rundown of the elements you ought to include as standard on each of your ecommerce site’s pages that focus on a given product from the store’s inventory.
Naturally, when shopping online, customers can’t physically handle a product and turn it over like they would have the option of doing in a traditional brick-and-mortar store.
That’s why each of your product pages should include an array of photos – we would advise about six to eight – that capture the item from multiple different angles.
A price and call to action
The “call to action”, in this instance, would refer to that trusty “buy now” or “add to basket” button – which you would obviously wish to tempt the shopper to click.
As one major factor that could sway the buyer in that direction is the product’s price, you should display this prominently – possibly right near the call-to-action button.
A written description and specifications
Somebody somewhere might have coined the phrase “a picture is worth a thousand words”, but they certainly didn’t own an online store. Besides, you wouldn’t want as many as a thousand words in the textual description and specifications you include on a product page.
That’s because those descriptions should be punchy, specific and easy to understand. In other words, they should get straight to the point – although you should still be careful to include relevant keywords, which our SEO marketing experts can help you to research.
Of course, you wouldn’t write these yourself but instead invite customers to do so. However, these reviews should still be given a special space on your product page, as they can constitute a form of “social proof” that backs up your own claims about the item.
Even if it’s a relatively new product that has attracted few reviews so far on your site, those reviews can play a big part in telling the product’s story.
Are you unsure about any aspect of optimising your e-tail store’s product pages to appeal more strongly to shoppers and search engine spiders alike? If so, don’t forget that the friendly and professional Piranha Designs team is always available for a chat when you get in touch with us in Gibraltar, London or Edinburgh.