What’s stopping your mobile site from converting as well as it should?

Piranha Designs - Thursday, May 23, 2019

If your experiences as an online business owner have been anywhere near typical, there’s a good chance that you will have seen the amount of mobile traffic received by your site creep higher and higher. Indeed, it was back in 2016 when mobile page views overtook desktop for almost all websites. Alongside this trend has been a tendency for mobile conversions to also gradually go up.

One other thing the statistics seem to tell us, though, is that customers tend to still prefer desktop and tablet devices for placing those really big orders.

This presents a difficulty if you’ve been focusing a lot lately on optimising your mobile ecommerce site design. If your online retailer’s conversions via mobile seem a little sluggish, what could be causing the problem – and is it even your fault?

Not all causes of poor mobile conversions are easy to address

Fortunately or unfortunately, there are certain things inherent to mobile sites – even the very best ones – that can act like a drag on their conversion rates.

There’s a good chance that a prospective shopper browsing your site via a desktop computer, for instance, is enjoying a faster Internet connection than the typical mobile user. The latter, after all, often access the web on their devices through public Wi-Fi connections. If they were simply sat at home or in the office, many of them would surely use the frequently faster hardwired connections available on their desktop computers instead.

The bigger screens that desktop devices offer over mobile ones can make a big difference as well, as they enable more information to be shared within the visitors’ view, with regard to navigational menus, products and search options alike.

Oh, and mobile users also often just have more distractions to contend with than desktop shoppers, in the form of social media alerts, text notifications and any messages that may come in from other apps installed on their device.

But there are still some things you can do to boost user experience

So, we’ve established a number of issues that can be tricky to overcome as far as bolstering mobile conversions is concerned. But that’s no reason to be fatalistic, given the wide range of measures you can adopt to minimise the impact of these problems.

The speed of your mobile site is certainly imperative, which is why you should go to every length to compress images, scripts, CSS and HTML without adversely affecting other aspects of the user experience.

All manner of ways also exist to optimise category and search results – even just fitting product thumbnails into two columns, to enable visitors to see more options without having to scroll, can make a significant difference.

Oh, and you might also want to look into how you can allow for cross-device and generally more seamless shopping – such as the use of ‘persistent carts’, which retain products that the customer has stored in them for later reference, even if the customer moves away from the site.

Ask us about our high level of mobile website design expertise

The above are by no means the only steps that you might take to refine your mobile website’s effectiveness – so why not contact our capable and seasoned experts today for advice tailored to your own site’s specific requirements?

Get in touch with us in Gibraltar, London or Edinburgh today for an in-depth discussion about how we could assist you in achieving formidable increases in your mobile conversions this year.

5 things to avoid in responsive web design

Piranha Designs - Thursday, March 29, 2018

We’re sure many of you reading this will be well aware of the term ‘responsive web design’, which is the practice of designing a site so that it renders well across multiple devices.

Today, it couldn’t be more vital for any ecommerce firm to have a mobile-optimised site, and responsive design has long been deemed the best route to take to achieve this goal.

However, with the increasing prevalence of responsive web design, has also come many an error in its implementation that should be easily avoided. Here are just a few of them.

1. Overly small call-to-action buttons

While it’s understandable that you will wish to ensure every element of your website fits onto a small smartphone screen, this brings the risk that the call-to-action buttons will be too small for visitors to easily tap.

If customers continually accidentally click the wrong button or have to zoom in simply to tap it, such a compromised user experience could lead to them exiting the site. So, be sure to design a site with call-to-action buttons that are neither too small, nor too close to each other.

2. Support for only one image resolution

The detrimental effect that overly large images have on the loading times of a mobile site should mean that your own site design alters the resolution of its images based on the user’s device.

The good news is that there are many ways to ensure this happens automatically, such as the picture HTML5 element or various WordPress plugins.

3. Non-responsive emails

As wonderfully responsive as your main site may be, major usability issues can be created if the emails that your company sends are not also responsive to match.

You won’t want a situation where your mobile users find it difficult to even review their order details or browse through the list of products you’ve recommended to them in an email. Emails need to be treated as the key customer touch point that they are, being given their own role in the responsive design and testing process.

4. Giving mobile users less content

Presenting mobile users with a ‘second-class’ version of your desktop website isn’t a great idea, not least as they may be seeking information with their smartphone that they saw earlier on your desktop site.

Statistics show that the vast majority of online shoppers use more than one device. You therefore need to have a website that is generated dynamically in accordance with the size of the user’s screen, instead of simply hiding vital content.

5. Slow loading times

Mobile users are especially likely to want to take swift action. This means your page size should be kept as small as possible, which will necessitate you carefully considering what content is actually required on the page. Are there certain images, buttons and text that you could dispense with?

Remember that we aren’t contradicting our earlier point here; this isn’t about making your mobile site an inferior counterpart to your desktop one. If certain content must be kept at least somewhere, consider separating it across different tabs.

Would you like to benefit from a gorgeously responsive site for your ecommerce business? We are highly experienced and skilled in CMS website design, and through our packages at various price points, can provide the solution that suits your firm’s needs and ambitions.

Responsive website design - what is it?

Piranha Designs - Wednesday, November 06, 2013

Mobile usage is continuously growing. Websites are finding it hard to keep up with all the different devices and screens.

Responsive website design is a solution to this problem.

In simple terms it means that the website 'responds' to the device screen size it is on. This website is responsive. If you view it on a desktop with a large screen you will see that it expands to fill the whole screen. If you then try the site on your ipad you will find that it looks very similar but has condensed the content a little to fit perfectly within the screen. Now when you switch to an iphone or Android smart phone you will see that the site has changed quite dramatically. The menu across the top has become a menu icon which can be expanded on tap. The overall layout has become much more vertical, one column rather than a few columns. 

The important thing with responsive design is that there is only one website with all the content in it, but it responds cleverly to the users device. 

It is a lot more work for web designers like us, but the end result is really worth it. Stats show that over 70% of mobile users switch to a competitor if they find the site they are looking at is not mobile friendly.

Is your site responsive? Is it mobile friendly?


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