Mobile usage is continuously growing. Websites are finding it hard to keep up with all the different devices and screens.
Responsive website design is a solution to this problem.
In simple terms it means that the website 'responds' to the device screen size it is on. This website is responsive. If you view it on a desktop with a large screen you will see that it expands to fill the whole screen. If you then try the site on your ipad you will find that it looks very similar but has condensed the content a little to fit perfectly within the screen. Now when you switch to an iphone or Android smart phone you will see that the site has changed quite dramatically. The menu across the top has become a menu icon which can be expanded on tap. The overall layout has become much more vertical, one column rather than a few columns.
The important thing with responsive design is that there is only one website with all the content in it, but it responds cleverly to the users device.
It is a lot more work for web designers like us, but the end result is really worth it. Stats show that over 70% of mobile users switch to a competitor if they find the site they are looking at is not mobile friendly.
Is your site responsive? Is it mobile friendly?