In the ever-changing and fast-moving markets in which small businesses work in, its important to stay ahead, and not just ahead of the competition, but ahead of our customers too.At PDG, we often ask the question ‘What’s the next big thing?’ in our team meetings. It’s the small difference between being proactive and reactive that makes a big difference on your annual financial statement.
So, what’s happening? What’s changing? What are clients and potential customers doing differently now?
There may be many answers to this question, but for most of our clients the most relevant answer would be the way their potential customers find them!
Indeed, there is no doubt that more and more people are using mobile devices such as the iPad and Smartphones to surf the web. Google produced an excellent report (Download the Google Report ) showing that everyday more of the world’s population are using their mobile phones to surf the web! In fact, Microsoft believes that by 2014, there will be more people accessing the internet on mobile devices than on their desktop.
You customers are changing the way they use the internet, the question is, are you ahead of the game?
Your business needs to cater for the growing number of current and potential customers that are using their tablets or Smartphones to find products, services and information online. If you do not offer a mobile version of your website, then you are not catering to the demands of this significantly large group of people.
Have you browsed your website on your Smartphone? Is it difficult or frustrating to navigate through? Do you need to zoom in to read the text easily? Then, your website is not ‘Smartphone-friendly’.
Take a look at www.amazon.co.uk the mobile version is ‘leaner’ and ‘more streamlined’ on a Smartphone then on the desktop. The text is larger (compared to the screen), only the key features or sections are displayed and the website fits the Smartphone screen perfectly (its long, rather than wide) on their mobile version of the site.
Normally mobile versions are focused on the primary reasons for visiting a website, which actually makes them more user-friendly and often a good exercise for the business owner.
Currently we are building mobile versions of our sites and if you haven´t thought about it already give us a call on 20045599 or send us an email (email@example.com) and we can explore the options with you. It is not expensive and can really make a difference in the long run.