Having been born between the early 1980s and the early 2000s, Millennials are now largely aged in their 20s and 30s – meaning they wield very significant online buying power.
It’s therefore no surprise that so many owners of ecommerce stores are wondering what they can do to better appeal to Millennial shoppers online.
Here are some of the best ways for your online store to attract and convert more Millennials without alienating other age groups.
Make your entire store usable on mobile
When we say ‘usable’, we mean the user experience on your mobile site should be every bit as impressive as what your desktop site offers up.
After all, almost nine in 10 of those in the UK aged between 25 and 34 now own a smartphone, so swift loading times and almost effortless navigation are musts.
Encourage site visitors to participate
Millennials don’t just listen to their peers attentively when they’re seeking product or service recommendations – they also like to publish their own content and have it shared and appreciated.
That’s why any good ecommerce store from a Millennial perspective is likely to incorporate a lot of user-generated content such as customer reviews, photos and videos of the product in question.
Such participation from site visitors and customers can be encouraged with the inclusion of features like social sharing buttons, forum-style discussions and user Q&As. It can all help to keep Millennial visitors on your site’s pages for longer, as well as make them more likely to purchase.
Use engaging and meaningful photos and video
You only need to visit the Apple website to see how possibly the most Millennial-friendly brand of all hooks in customers from this age range with powerful imagery. Nor should this approach be a shock, given that a large proportion of Apple customers don’t buy directly from physical Apple stores.
As for video, about one minute is the sweet-spot length. However, this isn’t as important as the meaningfulness of each video.
Millennials pay a lot of attention to both images and video, and when you use yours to tell the right story – one that answers their questions about a product and how it addresses their needs, while also communicating what makes your brand captivating – you can expect much more engagement.
Be transparent in everything you do
Transparency as to how your company operates – on both the inside and the outside – will be greatly valued by Millennial visitors to your site. This extends to admitting any mistakes that your firm has made in the past, and how it intends to fix them.
There’s much more that Millennials might expect from your ecommerce store than the above elements. Nonetheless, they can hopefully serve as a productive starting point when you contact the Piranha Designs team about how our know-how in website design – including mobile sites – could benefit your brand.