5 things to consider adding to your site’s post-purchase ‘thank you’ pages

Piranha Designs - Wednesday, May 13, 2020

It’s easy for many online store owners to treat their post-purchase ‘thank you’ page – in other words, the page that greets the buyer immediately after they have made an order – as a bit of an afterthought. This page is also sometimes referred to as the ‘invoice page’, because in a lot of cases, it just contains the order details.

Simply leaving your ‘thank you’ page like that, though, would be a mistake. After all, this is a part of your site that those shopping with you will almost certainly look at, even if just to remind themselves of the specific details of their purchase – so it has sales-boosting potential in its own right.

With that in mind, here are just some of the elements you might consider incorporating into your site’s ‘thank you’ pages.

Suggestions of related items

This is something that Amazon has long done for its shoppers, suggesting to them items – such as key accessories – that others who bought the product they have just bought also ordered. It’s a great opportunity to flag up other offerings – such as adapters or batteries – that the customer might suddenly realise they also need.

An opportunity to sign up for email newsletters

You’ve got a captive audience, so why not use it to build up your store’s email contacts, tempting the customer to provide their email in exchange for further product updates, deals and advice?

One-click account creation

Inviting the customer to create an account with your site after they have placed their order will hammer home the message that you ask for their permission first, instead of signing them up for anything automatically. This, in turn, will help to boost the trust they have in your brand.

Sharing tools

Many shoppers like to tell their friends about things they’ve bought lately – so why not include Facebook, Twitter and Instagram share buttons that enable them to do so with a single click? It’s a step that will also get more people talking about your brand on social media in the right ways.

How-to videos

If the customer has just bought a product that they might need a little help to get to grips with, incorporating a ‘how to’ video into this key page of your site is likely to be appreciated. It’ll help to cultivate loyalty from shoppers who will see your site as a genuinely useful source of information, while minimising their need to reach out to your support team.

As you can see, a post-purchase ‘thank you’ page doesn’t have to be a mere plain confirmation of the shopper’s order. There’s a lot of scope to use yours as a means of increasing brand recognition, sales and revenue.

For a more detailed discussion about the website design knowhow that we could bring to your own brand, why not contact the Piranha Designs team in Gibraltar, London or Edinburgh today?

Why you shouldn’t skip having an FAQs page on your ecommerce site

Piranha Designs - Tuesday, May 05, 2020

If there’s one part of an online store that can be especially prone to being forgotten by many merchants, it might just be the FAQs page. ‘FAQs’, of course, stands for ‘frequently asked questions’, and you’ve almost certainly found this section of a website useful in the past.

Unfortunately, all too many online business owners are inclined to dismiss the potential relevance of such a page on their own site. Often, this may be because they presume all of their customers’ queries are likely to have already been answered elsewhere on the site.

So, here are just a few reasons why you should consider an FAQs page to be not only useful or important, but essential.

It saves time for everyone

If the customer is struggling to find information on your website on such vital matters as how your firm packages its goods for delivery or how your products can be used, guess what? Presuming they don’t simply exit your site and cost you the potential sale altogether, there’s a good chance that they’ll get in touch with your support staff directly, consuming both their and your time and energy.

It’s so needless, when you can just have an easy-to-understand FAQs page instead – especially given that there are almost certainly questions your customers will be constantly asking.

It makes the shopper feel less alone

We’ve all had those times in life when we’ve worried that we’re the weird ones, and that we’re the only ones who’re confused by a particular subject. Just think of the last time your friends or colleagues cracked a joke, and you were the only one who didn’t ‘get it’... you won’t want to leave your customers feeling like that.

Addressing common questions explicitly in an FAQs format can validate the shopper’s query, making them realise that they aren’t alone in having a particular thought or question about your brand, products or services.

It builds positive and long-lasting relationships

Think of all of the characteristics you’ll want target shoppers to associate with your ecommerce store... like trustworthiness, transparency, honesty, responsiveness and professionalism. A well-sorted FAQs page can increase the extent to which both long-time customers and casual visitors connect you in their heads to all of these things.

Having a frequently asked questions section, then, isn’t just a way of answering a few random questions and helping out a customer or two. It’s also about presenting a clear picture of your store as one that genuinely cares and is there for the customer, with nothing to hide.

Furthermore, the sheer amount of useful information on your FAQs page could be instrumental in keeping the customer on your site for longer, and more confident in deciding to buy from you, instead of hitting that ‘back’ button on their browser window.

So, you now know that an FAQs page is important – but how can you put together an effective one for your own site? Get in touch with the Piranha Designs team today, and we can incorporate such a page for you into our extensive design or redesign of your ecommerce website.


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