How can a great user experience go hand in hand with great SEO?

Piranha Designs - Thursday, July 11, 2019

Are you constantly doing seemingly ‘all of the right things’ with the optimisation of your website for the search engines, only to find the high rankings you’ve worked so hard to achieve aren’t even bringing you a noticeable uplift in sales and loyal customers... that is, if your rankings are even climbing at all?

If so, your big problem may be that you’ve overlooked the crucial connection between user experience – or ‘UX’, as it’s frequently referred to in web design and development circles – and SEO.

You see, the two things have a very intimate relationship. Just imagine having two equally renowned high-street stores to choose from for a particular product, with the item being priced the same in both places... except that at one store, the staff are so much nicer, more responsive to your queries and more informative when answering your questions.

In theory, you might still buy the product at the ‘other’ store... but it’s the one that provides an especially great experience that you are especially likely to purchase the item from.

So, how does effect manifest for ecommerce stores?

Let’s continue with the offline analogy for a bit. You go to said brilliant store, you buy the product, you’re satisfied and you go back to that store again and again in the future, consistently benefitting from a brilliant service. You tell your friends and relatives how good this store is, and the store gains such a reputation that it is featured prominently in local directories, newspapers and magazines.

Well, there’s a similar thing going on for online stores that provide a superb user experience.

These sites don’t suffer from such high ‘bounce rates’ – the online store equivalent of someone heading into a shop, and then going straight back out again – while the more pleasurable browsing and buying experience for visitors lends itself to heightened ratings, referrals and inbound links.

A few quick ways to bolster your UX – and with it, your SEO

OK, so you might turn to Piranha Designs to undertake more in-depth optimisation of your site’s user experience – but here are a few quick tips to give you some inspiration and ideas. You might want to try...

  • Ensuring your site’s internal links are to pages that are genuinely relevant and useful for shoppers – there’s little point in linking to the page you’re already on, for example
  • Optimising for faster page loading times, in light of the Google study that showed conversions fell by 12% for every second of load time
  • Giving customers an equally pleasurable experience on mobile and desktop, in recognition of the fact that more than half of Google’s global search results are served from its mobile-first index
  • Going into greater depth with your content. Be careful here – length alone won’t translate into higher rankings, but content that is genuinely more informative and useful for visitors than what your rivals are serving up might well do
  • Targeting keyword themes and words that fit in well with what you’re offering to the customer, instead of being intended purely to drive search volume

Get in touch today with the Piranha Designs team at our Gibraltar, Edinburgh or London offices, and we’d be delighted to talk to you about our website design and SEO services that will help you to maximise your site’s user experience and with it, your brand’s online fortunes.

3 ways to shorten image loading times on your site

Piranha Designs - Monday, July 08, 2019

The reasons to have images on your website at all should be more than obvious when you consider what your site would be like without them. In short, it would be a rather dull place that would be relatively ineffective at inspiring visitors or giving them an accurate impression of your products or services. But are you allowing a love of sophisticated imagery to impact on other aspects of the user experience – such as how long it takes your pages to load? 

Believe it or not, it’s more than possible to reduce how long it takes for your site to load images, without compromising its all-round visual appeal. Here are a few examples of what we mean. 

Don’t have quite so many images on your site

It may sound like an obvious tip, but did you know that according to a HTTP Archive report, the typical webpage in 2019 may request between 28 and 32 images when it loads? It’s well worth asking yourself, then, whether all of those images on a given webpage of yours are really necessary. 

When it comes to product category pages on ecommerce sites, for instance, the various images showing actual available products tend to be critical in terms of not only showing the viewer the products in question, but also educating them about these items’ benefits and inspiring them to buy. 

But are some of the images on such pages on your own site effectively just pictures of text, or decorative, or perhaps even stock images that don’t really communicate anything? 

Embrace the ‘lazy loading’ of images 

Traditionally, when a webpage loads, it requests every image listed in the page markup, including any images that may be initially off-screen and only become visible when the user scrolls down the page. 

This is where ‘lazy loading’ comes in useful, as it loads certain images only when they are strictly needed. Just imagine how much quicker a given page on your site could load, if it only initially requested those images that would immediately appear on the user’s screen. 

Various lazy-loading scripts are available to introduce this functionality to your site, or you could ask the Piranha Designs team to incorporate it when you turn to us for website design.

Compress your images

Such raster formats as JPG, PNG and GIF are widespread on the web, and may therefore be represented across many of the images on your own site’s pages. 

Sometimes, it’s possible to compress such images to ensure they load faster, while scarcely making any visible difference to their quality. It can be done through popular image-editing software, or automatically via such other solutions as content delivery networks, scripts or application programming interfaces. 

Images may be just one element of your brand’s online presence, but they can make a greater-than-initially-expected difference to your efforts to market your business and generate revenue on the web. For a more in-depth discussion of your firm’s web design needs in 2019, why not get in touch with the Piranha Designs team in Gibraltar, London or Edinburgh today? 


Recent Posts


Tags


Archive

Follow Us

We’d love to hear from you and answer any questions you may have.
Send us an email, stay in touch and follow us on facebook/twitter/linkedin.