5 things to include in your retail website’s footer

Piranha Designs - Wednesday, August 22, 2018

One element of your retail site that you may almost forget about – and not even see on other sites unless you’re scrolling down to find the bottom of the page – is its footer.

But this bottom section of your site isn’t just somewhere to put all of the links and content that you may not have been able to fit in elsewhere. In short, you’ll need to make conscious decisions on what will be contained within your site’s footer.

Here are just some items that are especially common in website footers, and which you may therefore decide to include in yours.

Social media links

The importance of your retail website interfacing seamlessly – or almost seamlessly – with your brand’s social media presence should never be underestimated.

Links to your firm’s pages on such platforms as Facebook, Twitter and Instagram may therefore be invaluable for alerting those looking at the bottom of your pages to the opportunities to continue engaging with your brand, even once they have left your site.

Job openings

The footer is an obvious place for many of those who have perused your site to hit their browser ‘back’ button. Including information about the latest job openings – even if this simply amounts to a ‘Careers’ link – could therefore be another great way to keep them interested and on your site.

A link to your site map

Could some visitors to your site do with a refresher of what pages your site consists of, and where they can be found? After all, the given person looking at your footer may have ended up there after unsuccessfully searching for a particular page on your site through the main navigation system.

Trust, certification and accreditation badges

Has your site been formally approved by a well-known and reputable body? Perhaps it has gained some form of external accreditation or certification that you feel could convince a lingering prospective buyer to go ahead and place an order?

Links to your terms and conditions and privacy policy

These are the mundane, but informative pages of your site that will likely reassure the customer about such matters as how your store uses their personal information and how they are entitled to use various parts of your site. Remember that these are vital pages for filling in gaps in knowledge left by your Frequently Asked Questions and similar sections, and it’s almost a given to the average customer that your terms and conditions and privacy policy links will be in the footer.

Do you want to have your very own ‘mini Amazon’ that will bring your brand impressive performance and ease of use for years to come, while driving ever-greater customer numbers? If so, our team here at Piranha Designs would be delighted to talk to you about our in-depth know-how in ecommerce website design, and advise you on which of our packages may be right for you.

3 possible explanations for your site’s indexation numbers dropping

Piranha Designs - Wednesday, August 15, 2018

If your site’s pages aren’t indexed, they don’t have any chance of appearing in natural search results. There are many reasons why your site’s indexation numbers may be on the wane, so let’s have a look at just a few of the most potentially obvious and easily spotted.

Page speed

It may seem logical that when search engine spiders are unable to access a given page at all, they demote that page in the rankings and eventually remove it from the index altogether. However, you may not have known that this can also happen to pages with overly slow loading times.

If enough of your site’s pages have this problem, you may therefore suffer a significant enough drop in indexation numbers for your entire site’s rankings to be affected.

Design changes

If you’ve been tweaking your site’s header and footer navigational structures lately, the resultant impact on categories and pages may mean that entire areas of the site are removed from site-wide navigational elements. With the affected pages receiving fewer internal links as a consequence, search engines may end up demoting their value.

Other design changes can also be problematic for indexation – for example, if they mean the page no longer has as much content or some of its content is included within an image, instead of being readily indexable as plain HTML text.

Duplicate content

There’s no point to a search engine in keeping two or more copies of the same page in its index, so guess what? When the search engine spiders begin to perceive your site as having a lot of duplicate content, your pages aren’t likely to be indexed as much.

Nor is this just a problem for pages that are duplicated exactly, with pages that are merely very similar in their content also vulnerable. This can be a particular issue for ecommerce sites, where browse grids for two subcategories may have largely the same products, meaning the search engine sees little use in indexing both.

Is your own site receiving the close and informed attention that it requires if it is to thrive in the natural search results? Yes, that’s right – as well as web design, Piranha Designs can provide comprehensive search engine marketing services incorporating such vital elements as keyword research, page optimisation, guest blogging, monthly reports and much more.


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