Your prospective customers will be reassured by a well-sorted ‘About Us’ page

Piranha Designs - Wednesday, April 18, 2018

What’s the first thing that a visitor to your company website will want to know, besides the products or services that you offer? It’s who you are, of course.

By that, we don’t just mean your company name, the sector in which your business is active or even the name of the founder. What we mean, are all of the other things that will actually ease the anxieties and doubts of your potential customers.

What anxieties and doubts are your site visitors likely to have?

Let’s imagine that a person ends up on your site through Google, because you’re selling something that they’ve been looking for. The likelihood is that if you’re reading this, your firm isn’t Amazon or Coca-Cola, so the visitor in question may well have never heard of your brand.

So, it’s the basics that they will want to be reassured about. Is your site a trustworthy one, where they can complete a purchase by entering their credit card or other payment information and be sure that their order will be delivered in good time?

Can they also expect the items that they receive to work properly, and if there are any issues with the product, will you be responsive to their complaints and work hard to resolve their problem?

As much of a habit as online shopping has become for so many of us, the fact remains that online shoppers can’t pick up and feel the merchandise, or try on items of clothing. You will therefore need to do everything possible to quickly establish trust with your audience – and your site’s ‘About Us’ page can be an invaluable tool for this.

A well-crafted page will do much to give you credibility

Given how unlikely it is that the average scammer will go as far as building an intricate ‘About Us’ section complete with detail on company values and original photos, it’s fair to say that original and unique content will go a long way to establishing a sense of reputability among your site visitors.

That might manifest in such details as why and when you started your company, as well as what motivates you to provide the products or services that you do through your site. It might also mean filling the visitor in on your staff, including their full names and own interests.

There’s so much else that you can do beyond this. You could describe exactly how the products or services that you offer are made, or how you manage to keep your prices competitive without compromising quality. What about ‘behind the scenes’ of your company, such as your work culture? You might also want to include details on media coverage that your brand has received.

In summary, when you get your site’s ‘About Us’ page right, it can be such a brilliant part of your site for showcasing and enhancing your company’s identity. It’s all about communicating what makes your brand unique, interesting and relevant, so that your prospective shoppers’ nerves will be calmed and they will feel confident to order products or services from you.

Could Piranha Designs be your crucial partners this year in helping you to get your website to the next level of success? We offer a broad range of up-to-the-minute and proven web design and other services, and would be delighted to hear from you.

Give your SEO a spring clean with these simple steps

Piranha Designs - Monday, April 09, 2018

The very term ‘spring clean’ has unfortunate connotations, implying that some of us don’t thoroughly clean our houses for an entire year. Well, we’re afraid to say that not only is that often true, but it can be the case for your website’s SEO as well.

You see, there are so many little aspects of your company’s site that may be dragging down its search engine rankings, but which you may not even notice until you take a closer look.

So, here are some of the best ways to give your site what may be an essential SEO spring clean.

Get rid of duplicate metadata

We’ll start with something easy – ensuring that all of your title tags and meta descriptions are genuinely unique.

Remember, though, to keep within the widely accepted limits when writing new ones – around 65 characters as far as the title tags are concerned, and about 155 characters for the meta descriptions.

Eliminate redirect chains

What redirect chains does your site presently have? By this, we’re referring to how many instances your site has of one URL redirecting to another, and then to another, and so on due to various pages having become obsolete over time.

Given the multiple server requests that are required when a visitor to your site passes through one of these chains, you can probably begin to see how damaging they can be in terms of wasting your limited server resources and slowing down loading times.

So, don’t keep them around any longer – ask your developers to replace each old chain with a single redirect from the first URL to the last one.

Tweak low-performing pages

You may understandably focus the bulk of your attention on your highest-performing pages, but have you looked closely enough recently at those sections of your site that aren’t doing so well?

It may be that a given page drives a lot of traffic but not many conversions, in which case, you may need to introduce or alter conversion elements. Alternatively, there may be a page that is targeting the right keyword themes but isn’t attracting much natural search traffic. By poring over the data you have for this page and considering different perspectives, you can begin to figure out why.

Remember that we can give you the benefit of far-reaching and well-honed search engine optimisation and marketing here at Piranha Designs, with multiple plans available to suit various requirements and budgets. Simply get in touch with the team today to discuss your needs in greater detail and request a tailored quote.


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