Building an enduring relationship with your customers through content marketing depends on the creation of content that they find genuinely interesting and useful. So when your company’s writers are composing blog posts for the third month of the year, what subjects should they cover?
Here are a few ideas that could help to cultivate a connection between your store and its target customers that leads to sales.
March is a month of optimism – the time of year when the arrival of spring becomes fully apparent and many of your blog’s readers will be looking to put the dreariness of the winter months behind them.
It’s therefore a fine time to publish blog articles outlining success stories related to the industry that your company serves. If you run a health food store, for instance, you may tell your readers about those who have felt reinvigorated by certain products bought from your store.
Essential spring tasks
Spring has long been associated with cleaning and gardening. There are certainly many tasks that your target customers are likely to need to get on with at this time of year, and they’re sure to appreciate informed guidance as to how they can do the best possible job.
Those running a holiday booking site, for example, may wish to use the opportunity that March presents to urge any of their customers still contemplating a summer holiday to book now before their preferred flights and hotels become unavailable for their chosen dates.
The brightening days and creeping temperatures of the mid-spring lend themselves well to blog content about projects in the garden, weekend getaways or pretty much anything else embracing the great outdoors.
So, think carefully about what blog posts could motivate your customers to get outside and enjoy the open air. This may mean an online store dedicated to sports supplements suggesting to its blog readers the outdoor workouts that may best suit their get-fit aims this year.
Linked to the aforementioned point, many of your blog readers will be interested to know how they can support their efforts to achieve a ‘beach-ready body’ (if they aspire to such a thing) with the most appropriate nutrition.
Perhaps you could advise your readers on how their kids could eat better during the month, provide ideas for healthy lunchtime meals at work, or indicate what foods could be invaluable when they next go backpacking?
Remember that we offer onsite and offsite blog content writing as part of our Platinum search engine optimisation (SEO) and marketing package here at Piranha Designs, alongside such other key services as keyword research and social set-up. Why not get in touch with us at our Gibraltar, London or Edinburgh offices to learn how our expertise in these areas could benefit your brand?