The best subjects for your company’s blogs in March

Piranha Designs - Wednesday, February 21, 2018

Building an enduring relationship with your customers through content marketing depends on the creation of content that they find genuinely interesting and useful. So when your company’s writers are composing blog posts for the third month of the year, what subjects should they cover?

Here are a few ideas that could help to cultivate a connection between your store and its target customers that leads to sales.

Success stories

March is a month of optimism – the time of year when the arrival of spring becomes fully apparent and many of your blog’s readers will be looking to put the dreariness of the winter months behind them.

It’s therefore a fine time to publish blog articles outlining success stories related to the industry that your company serves. If you run a health food store, for instance, you may tell your readers about those who have felt reinvigorated by certain products bought from your store.

Essential spring tasks

Spring has long been associated with cleaning and gardening. There are certainly many tasks that your target customers are likely to need to get on with at this time of year, and they’re sure to appreciate informed guidance as to how they can do the best possible job.

Those running a holiday booking site, for example, may wish to use the opportunity that March presents to urge any of their customers still contemplating a summer holiday to book now before their preferred flights and hotels become unavailable for their chosen dates.

Outdoor activities

The brightening days and creeping temperatures of the mid-spring lend themselves well to blog content about projects in the garden, weekend getaways or pretty much anything else embracing the great outdoors.

So, think carefully about what blog posts could motivate your customers to get outside and enjoy the open air. This may mean an online store dedicated to sports supplements suggesting to its blog readers the outdoor workouts that may best suit their get-fit aims this year.

Nutrition ideas

Linked to the aforementioned point, many of your blog readers will be interested to know how they can support their efforts to achieve a ‘beach-ready body’ (if they aspire to such a thing) with the most appropriate nutrition.

Perhaps you could advise your readers on how their kids could eat better during the month, provide ideas for healthy lunchtime meals at work, or indicate what foods could be invaluable when they next go backpacking?

Remember that we offer onsite and offsite blog content writing as part of our Platinum search engine optimisation (SEO) and marketing package here at Piranha Designs, alongside such other key services as keyword research and social set-up. Why not get in touch with us at our Gibraltar, London or Edinburgh offices to learn how our expertise in these areas could benefit your brand?

5 ways to make your ecommerce calls to action more impactfu

Piranha Designs - Thursday, February 01, 2018

There aren’t many elements of an ecommerce site that play as critical a role as its calls to action (CTA) – yet, it can also be easy for them to be overshadowed by other features.

That means your own site’s CTAs might not be delivering the punch they should when you instruct your site visitor to perform a certain action – so let’s take a look at some of the best ways to fix that.

1. Ensure they’re simple and recognisable

Do you want your site visitor to ‘add to cart’ or ‘purchase’ an item? Fine – so use those words. They’re the words that even your new customers already instinctively know and understand.

2. Use colours that work within the site design

When picking a colour for your CTA text or button, the accepted rule of thumb is to ensure it makes sense within the wider scheme of your site.

Whether you go for a colour that is similar to or contrasts with what is around it, it shouldn’t blend in too much with its surroundings, but also shouldn’t stand out so much that it detracts from the rest of the site.

3. Support them with secondary calls to action

The critical importance of a primary CTA should go without saying, but you can further ensure potential customers remain on your site by providing secondary CTAs that make it easy for them to take alternative courses of action.

Examples of good secondary CTAs range from ‘save for later’ and ‘add to wish list’ to ‘shop for related items’ and ‘buy accessories’.

4. Make them text-based, with a solid background

As tempting as it may be to try to grab attention with fancy graphics, a busy-looking CTA creates the risk that the customer will simply be distracted, instead of carrying out the desired action.

5. Group your ‘add to cart’ CTA with other options

If the product is one for which the shopper will need to select a size, colour or other specification options, by including the CTA immediately below the selection, you can help to speed up the process so that the customer reaches the checkout and enters their payment details all the sooner.

Remember that your site’s CTAs need to be among the most noticeable features of each page of your site – otherwise, your conversions may not be as high as they could be.

Why not discuss the many fine aspects of your next website design with the Piranha Designs team? Contact our experienced professionals now at our Gibraltar head office, or browse our website for more information about what our web design services could do for your firm.

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