Grow customer confidence and increase your Google rankings with an SSL Certificate

Piranha Designs - Thursday, September 28, 2017
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Is your website secure?

Grow customer confidence and increase your
Google rankings with an SSL Certificate.

Is your website secure Logo

Protect your rankings

Google now adds more weight to sites that are protected by an SSL certificate and use HTTPS on all their pages. So as well as protecting your customers, you will have better search engine results, even if you do not host sensitive data.

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SSL Encrypts Sensitive Information

The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it.

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SSL Provides Authentication

This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information.

SSL Provides Trust

Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you. SSL providers will also give you a trust seal that instills more trust in your customers.

How your site displays with SSL

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How your site will eventually look without SSL

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SSL is required for PCI Compliance

In order to accept credit card information on your website, you must pass certain audits that show that you are complying with the Payment Card Industry (PCI) standards. One of the requirements is properly using an SSL Certificate.

SSL options (packages):

Providing your visitors the security they deserve

Simple SSL Icon

Simple SSL

£99/yr

£75 installation fee

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check.png128-256-bit encryption

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check.pngNo warranty included

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Standard SSL Icon

Standard SSL

£239/yr

£75 installation fee

check.pngSecure https:// browsing

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check.png128-256-bit encryption

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check.pngBrowser padlock

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check.png£10,000 warranty

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Extended SSL Icon

Extended SSL

£349/yr

£75 installation fee

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check.png128-256-bit encryption

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check.png£250,000 warranty

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How can we Help your Business succeed online?

Contact us for a free, no-obligation chat about your website or marketing.

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Copyright © 2017 Piranha Designs, All rights reserved.

Get in Touch:

Gibraltar office: +350 200 45599
London office: +44 (0)845 056 3703
Edinburgh office: +44 (0)845 056 3703

Making your website accessible isn’t a waste of time – it actually boosts sales

Piranha Designs - Monday, September 25, 2017

Group of people holding the ACCESSIBLE written speech bubble

What value do you place on designing your website to be accessible for those with disabilities and special needs? Is it something that you have already done and continue to keep a close eye on, in line with the latest government guidelines?

Or do you feel that you lack the time to bolster your site’s accessibility, or that it’s something that would only benefit a tiny proportion of your prospective customer base regardless?

Is ensuring accessibility actually that important?

There is certainly a moral argument for ensuring that everyone – and we mean everyone – can access your business’s website.

There is also a legal one, as if your website fails to meet certain design standards, you could be sued for discrimination. Such legal action isn’t something that many companies have faced so far, but it also isn’t unheard of, with several such cases having been initiated in the past by the Royal National Institute for the Blind (RNIB).

Given the relative lack of legal repercussions so far for organisations that fail to make their websites accessible, it may seem that ignoring this aspect of web design is something you can ‘get away with’. However, there’s another, potentially much more powerful argument for boosting a site’s accessibility: the financial one.

Even the smallest adjustments could make a big difference

Yes, the number of visitors to your site who are blind may be very small... but there will be many others who have some level of visual impairment, while others may be trying to view small screens in bright environments. By following accessibility guidelines for those with low vision, you can therefore boost the profits that your business gains from all of the above people.

It’s a similar situation when you optimise your site to be easily understood by those with dyslexia. There may be only a small proportion of people visiting your site who are actually dyslexic, but there will be many more people who are non-dyslexic and highly academic, but who might not understand certain specialised terms that you have used on your site. A site that is accessible for dyslexics therefore potentially benefits a much wider range of people.

Or what about designing your site to be more usable for those with physical disabilities? Again, it’s worth thinking here about all of the people who are not physically disabled, but who have previously had to grapple with website buttons and sliders that are so small, it takes five attempts to tap them on a touchscreen device. A website that is easy for a physically disabled person to use is also easy for everyone to use.

Enquire to Piranha Designs today about accessible web design

In fact, many of the guidelines that you may have read on how you can design a more accessible website – and the Government Digital Service has released some great ones here – overlap with the advice you may have previously read on how you can make your website easier for the entire population to use.

So, why not join the accessibility revolution? Talk to our team here at Piranha Designs about your concerns, and we’ll bear them closely in mind when providing you with a website design that will enable your company to grow among all of the segments of its target audience.

How can your small retailer get involved in ecommerce for the first time?

Piranha Designs - Tuesday, September 05, 2017

Some of you with widely-held views of the situation between small firms and ecommerce today may be rubbing your eyes at the title of this piece. After all, isn’t every retailer selling online these days? Are there even any genuinely successful brick-and-mortar retail businesses around these days that have no ecommerce presence at all?

The answers to those two questions are no and yes – you probably only need to look around your town or city to see some retailers still exist that apparently do just fine without an equivalent ecommerce portal. 

Such a firm may continue to thrive on account of the standard of customer service that it provides, an enviable local reputation or simply the lack of an alternative retailer for its given products anywhere in the immediate area.

So, does every retailer even need to become an ecommerce business?

Alas, while companies fitting the above description may seem to be doing perfectly well for now, there’s no guarantee that this will remain the case forever. Indeed, pretty much all of the relevant statistics point to online sales still growing at a much swifter pace than general retail sales.

Yes, your average neighbourhood pet shop or hardware store may have fared alright outside the ecommerce world until now, but their task of competing is probably getting stiffer every month and year.

However, it’s also understandable that if you are such a retailer, you will likely have legitimate concerns about the wisdom of developing an ecommerce presence at all.

You obviously won’t have the resources of the big enterprises to give you the luxury of incurring losses or taking on the additional financial burden of ecommerce staff as you get your ecommerce site up and running. Nor may you necessarily have the low overheads and agility of the start-ups that begin life as ecommerce firms while never having to maintain a high-street presence.

There are many feasible ways to get started

Even simply the costs of delivering goods across the country or beyond can seem crippling if you are a brick-and-mortar retailer looking to enter the ecommerce space for the first time. So why not simply offer a ‘click and collect’ service to begin with, whereby customers can order from you online and then collect their purchased item in person from your store?

Alternatively, you may be able to get some of the suppliers from which your retailer already purchases to deliver their products directly to your online customers on your behalf. Or what about starting out on an existing trusted online marketplace, such as Amazon.co.uk Marketplace? This will enable you to select just a limited number of products to sell online initially, as you get to grips with the basics of ecommerce and as a result, minimise the risk of poor customer service.

Would you like to gain a more in-depth appreciation of your retailer’s many options for venturing into ecommerce? Here at Piranha Designs, we have professionals in ecommerce website design that will be more than happy to speak to you, taking into account the specific circumstances and needs of your business.


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