How catering for clueless shoppers can help you to amass more sales

Piranha Designs - Thursday, August 31, 2017

Given how long online shopping has been a routine element of commerce, you could be excused for thinking that most people know exactly what they want, and how to get it, when they arrive at an online store. However, you should be wary of any unwarranted complacency about how informed your store’s customers really are.

RAM - no, not a misspelling of a 1980s pop duo

Even decades after the World Wide Web came into being, you can't entirely rule out the possibility of your company's online store attracting people who have never previously shopped online. However, there is another, quite different kind of uninformed shopper...

Whatever your store actually sells, there could still be too much jargon attached to your product descriptions. If you sell smartphones, for instance, you shouldn’t be too quick to assume that all of your shoppers know what "GB" and "RAM" mean. If, on the other hand, it is flooring that is on offer, not everyone visiting might understand what "laminate" means in relation to certain products.

How confusing terms could be explained

How can you assist shoppers who might clock particular descriptions in your product listings, only to leave because they can't comprehend the vital terminology? One option is inserting brief explanations where a description uses what could come across as bewildering jargon.

Still, when you use this tactic, the descriptions could become too wordy if each one has more than two points that require clarification. If this is indeed the case, you could instead put together a separate article to list and provide definitions for potentially problematic terms.

It's a matter of SEO, too

Another reason for you to widely use easy-to-understand words and phrases is that this could make it easier for potential customers to find your site and its product listings through the search engines.

This is because, when conducting searches, many people are likely to use such simple terms as "memory" rather than "RAM" or "shiny" instead of "laminate". That doesn't mean you have to do away with specialised phrases or acronyms completely - just add the simpler terms as well, which is one of the many ranking-boosting measures that we can help you to implement as part of our renowned SEO services here at Piranha Designs.

5 reasons why it’s so crucial to optimise your conversion rates

Piranha Designs - Thursday, August 24, 2017

Turning as many of your website’s visitors as possible into actual customers has never been more important – and here are just five reasons why.

1. It’ll give you more customers, free

Even without spending a single penny on SEO or advertising, if you can improve your site’s conversion rates, you will be able to enjoy more customers, and therefore make more money.

2. Even just a slight advantage makes a massive difference

Think of the average sporting competition, where it’s a case of ‘winner takes all’: does the actual margin of victory matter? The football team that wins 1-0 thanks to a scrappy own goal in the 90th minute still gets all three points, while the loser ends up with nothing.

Internet marketing works similarly. Even the most modest improvement in your conversion rate could make a huge difference to your company’s profitability and success. You don’t have to be twice as good as your competitors to make twice as much profit as they do, because even just a ‘slight edge’ makes you the winner regardless.

3. Every additional sale is effectively free money

Remember that for every additional conversion you get, you’ll make money that goes straight to your company’s bottom line, and nowhere else. That is why upping your conversion rate by a mere 50% could boost your profits by an incredible 500%.

4. It improves your business’s robustness

The better your conversion rate gets, the more revenue your firm will generate, meaning more money is available to plough into such other marketing efforts as SEO, social media marketing, print and radio.

These measures will help to give your site even more visitors, boost your brand’s profile and generally make your business more robust so that its fortunes do not hinge on the next Google algorithm update.

5. You can enjoy ‘first-mover advantage’

Let’s face it: whether or not you’re working to optimise your site’s conversion rates right now, your competitors will either be doing it already or set to do it in future.

Wouldn’t you rather your firm be the one that is already ahead? After all, the company that is ahead is the one making money, while the one that is behind is effectively losing money due to the sales on which it consistently misses out.

Take advantage now of website design, SEO and other services that will enable you to bolster your online business’s conversion rates. Talk to the Piranha Designs team today, and we can discuss your most specific needs with you.

Reusing your content is just an ‘easy way out’, isn’t it?

Piranha Designs - Thursday, August 17, 2017

Erm, no, not really – especially given how difficult it can be to constantly think up great new ideas for your content. You might just, instead, use certain content repeatedly to reach many more people and boost your company marketing’s all-round effectiveness.

You’ve probably seen certain content ideas used again and again – maybe initially in a blog post, then in an infographic, and perhaps later in a podcast or YouTube video. This might have been the case across several different companies, but you can easily do it within your own business – and there’s nothing wrong with it, as long as you do it well.

In an age in which organisations seem to be spending more and more time and money on their content marketing, the astute reuse of your content can help you to extract more value from each and every content idea you have.

Content is made to be reused!

If you have any doubts about the ethical side of reusing content, think of it this way: when you tell a famous bedtime story like The Very Hungry Caterpillar or The Cat in the Hat to your children, you don’t feel guilty about not being the original source.

In fact, to do so would miss the point. Great stories deserve and indeed, need to be told time and time again, and great content tells such great stories. It’s why you should create your content from the outset with the potential for its reuse specifically in mind.

Furthermore, the effective reuse of content brings many real benefits to your business, including the ability to spin off more pieces of content given the fewer ideas you will need overall, as well as the scope to promote a single piece of content across many mediums, including your blog, email newsletters and social media.

Yes, you can reuse your content – to brilliant effect

So consider today how you might create and then reuse content on a ‘multiplication’ schedule that will help to keep it relevant and effective for longer. Could that new blog article you’ve just posted be given an extended lease of life when you share pictures from it on Instagram, grab a quote from it for your company’s next Facebook status update or post a YouTube video based on it?

Whatever anyone tells you about reusing content, it isn’t just ‘lazy’ – indeed, it could be one of the most powerful ways of telling and retelling your company’s most compelling stories, and generating more traffic, sales and revenue in the process.

Check out Piranha Designs’ wide-ranging online marketing services to discover just how far your company could go with our help.


Recent Posts


Tags


Archive

Follow Us

We’d love to hear from you and answer any questions you may have.
Send us an email, stay in touch and follow us on facebook/twitter/linkedin.