Is your company website truly embracing voice search?

Piranha Designs - Thursday, June 22, 2017

‘Voice search’, in case you could possibly be unfamiliar with it, refers to the practice of speaking commands into a device to perform an online search. 

Voice search technology is advancing and becoming ever-more relevant, so what can you do to suitably optimise your site to drive ever-greater traffic and sales from it?   

Use language that people actually use 

Being ‘natural’ is the key here. What questions and phrases would your target consumers say when they are talking to their friends and family? You’re less likely to get great voice search results out of the ‘marketing speak’ and promotional ‘buzz’ terms that are used a lot more often by those within your industry than actual customers. 

Keep an eye out for natural phrases in your keyword research. They’re the phrases that tend to be longer and not searched as often, but which are also less competitive and thus easier to win. 

Account for mispronunciations 

It’s only natural that many online searchers for particular brands will read about those brands a lot more than they hear them spoken. They may therefore mispronounce a brand in a voice search – unless you account for such mispronunciations in optimising your site.

However, you will need to be creative in how you achieve this goal. Simply including misspelt words in your standard product content will simply give the impression that you are not professional enough to even bother to proofread your site content, and consumer trust in your brand will diminish as a result. 

Aim for descriptive, textual content 

Ecommerce sites typically consist of a lot of filter and category pages that do not exactly lend themselves well to voice search. This is why it is so crucial to produce descriptive textual content for your site – such as FAQs sections and how-to guides – that actually contains the type of words and phrasing your company might use. 

You should also ensure that you use such natural phrasing on pages of your site that are linked to other parts of your site, in recognition of the fact that search engines are more likely to lead voice searchers to pages that use natural language. 

Would you like to learn more about how you can optimise your site for all of the forms of search commonly used today? Simply get in touch with Piranha Designs today about our highly regarded SEO and marketing services.   

5 ways to make your product images genuinely compelling

Piranha Designs - Monday, June 05, 2017

When you are looking to boost conversions for your ecommerce site, it can be so easy to overlook the most seemingly obvious, but also simple details. Certainly, many website owners don’t put enough effort into ensuring their product images are truly conversion-worthy. 

Here are at least five things that you can do to make sure your product images play their own part in boosting sales from your ecommerce site. 

  1. Make your images relevant and high quality 

    This might seem to be very generic advice, but there are certain ‘conventions’ followed by the big ecommerce stores that are worth following for your images. Amazon, for example, sets out a list of requirements for images, including that they must be professional images of the actual product being sold, as well as in focus, in frame and with no confusing additional objects. 

  2. Include several angles 

    For many products, your ecommerce store will be competing with physical stores that give the customer the luxury of handling the item and examining it from several angles. While the former is not possible with online product images, you can give your customers a measure of the latter experience by simply showing photos taken from multiple angles. 

  3. Give a sense of context and scale 

    When a product is shown against a white background, it isn’t always obvious what size the product is, or how it would look in context – so why not show at least one image that gives a sense of this? While a depiction of your product against a neutral white background is probably still the best choice for your main image, an in-context image – such as a TV on a stand in a home setting – could make a great second photo. 

  4. Show each colour or option 

    This is an especially relevant option for items of clothing, where it may not be clear how the given product actually looks in a certain colour when being worn by someone. Show your customers a separate image of the product for each colour in which it is available, and they may well be surprised by how that product truly appears. 

  5. Make materials and details clear 

    Does the product that you’re selling have certain features, finishes or detailing that may influence the customer’s buying decision? If so, don’t leave them struggling to zoom in on your image to examine such aspects of the product – just take separate close-up images of those areas so that they don’t need to make the effort. 

    As we are well-placed to realise here at Piranha Designs, even the finest details can make a big difference to the impression made by your ecommerce site on the people that matter. Learn more about our ecommerce website design solutions today and what they could mean for your firm. 


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