5 ways to increase email subscriptions from your blog

Piranha Designs - Wednesday, September 07, 2016

If your blog is packed full of compelling content and you have an attractive call to action (CTA) box on your homepage, you may be wondering why you are not converting your visitors into email subscribers.

Running a great blog is no longer enough on its own to encourage your visitors to hand over their email address. Here are some of the more effective ways to build your subscriber base.

1. Optimise your top blog posts

If a significant proportion of your site’s traffic comes from a small number of especially well-ranking blog posts or help pages, use this to your advantage. 

Although you may encourage readers to click back to your homepage to discover more recent content, you should also consider optimising your top-ranking blog posts by adding a CTA - in this case, with a subscription box.

2. Add opt-in boxes

Are you using a landing page or contact form on your site? If so, simply adding an opt-in box, asking visitors if they would like to be added to your mailing list when they send you an email, which can significantly grow your subscriber base without much effort.

3. Offer something free

A tried and tested formula for building your email subscriber base is to offer a freebie. Whether that freebie comes in the form of a whitepaper, discount coupon or e-book, you’ll soon see that some people will do anything to save money or get their hands on something of value hidden behind an email subscription box.

4. Add CTAs in the right places

While you may be tempted to add a subscription box or CTA on every page of your site to maximise your chances of gaining new subscribers, such a strategy - like old-fashioned keyword stuffing - can be off-putting to casual visitors who are simply seeking valuable information, not to be bombarded with sales content. 

The more subtle and strategic placement of CTAs is therefore the best route to take. 

5. Remove all of the clutter

Although knowing your subscriber's name, age, gender and location could be useful for your marketing campaigns, the subscription process from the user end should also be as quick and simple as possible. 

After all, in all likelihood, your visitors will be busy and easily distracted, so you should make your CTAs basic and compelling. A simple email field and subscribe button may be all that you require to enjoy high levels of engagement, and you also shouldn't forget to thank your latest subscriber when they hand over their email address. 

For help with growing your audience, please don't hesitate to get in touch with the team here at Piranha Designs, where in addition to our web design, we can offer assistance with your online advertising.

5 copywriting mistakes that will destroy your credibility

Piranha Designs - Wednesday, September 07, 2016

With content now more important than ever in digital marketing, more businesses are investing their time and resources in company blogs and social media posts. 

Whether your content is outsourced to a digital marketing firm or created in-house, avoiding some of the following copywriting mistakes will help your business to maintain the credibility that it needs to thrive in its sector.

1. Lack of research

Strong research provides the foundations that you need to write compelling and useful copy, so you should spend time before writing to work out exactly what you want to say. Avoid relying on one particular source of information, and don’t stop researching until you understand the topic, your audience and every fact that you’re using in your content.

2. Spelling and grammatical errors

Never presume that your spell checker will pick up every spelling or grammatical mistake in your copy – proofread everything that you write multiple times, and pass it onto a colleague when possible to give it a second pair of eyes. Precision is essential when you are trying to build a professional brand, so don’t fall foul of basic and avoidable errors.

3. Overcomplicating your content

Even when writing copy for the most technical subjects, it is important to write for your audience. As a guide, don’t use words that you wouldn’t use when talking to a customer over the phone, and keep to the KISS principle (Keep It Simple, Stupid) at all times. 

4. Overusing keywords

When writing copy for the web, it can be tempting to try to fit as many keywords as possible into your text to increase your chances of ranking well on Google. However, keyword stuffing is bad for the readability of your online content and can harm your site's search engine rankings. Instead, write relevant, concise content that your audience will enjoy, and keywords will form naturally in your copy.

5. Stating opinions as facts

It is important to be clear about when content is an opinion and when it is fact, so you should be sure to strongly distinguish between the two types of content in your copy.

Make sure you have well-researched facts to back up your opinions whenever you make a strong statement in an article. Where possible, link back to the source of your information for clarity, and never state an opinion as a fact, or worse still, make up a fact to further an argument.

If you wish to improve your firm's content marketing strategy, get in touch with our team here at Piranha Designs today. We offer search engine marketing packages designed to drive traffic and sales.

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