5 ways to come up with great headlines for your content marketing

Piranha Designs - Thursday, August 11, 2016

If you are in charge of your content marketing blog or even an email subscriber mail-out, you will know how difficult it can sometimes be to come up with a headline that your audience truly engages with. 

However, there are some simple tips that you can follow to make the process of coming up with truly effective headlines easier.

1. Use the magazine method

Used by some of the biggest content marketing agencies, the magazine method involves writing your headlines how you’d expect to see them in a glossy such as Cosmopolitan or Men’s Health.

Titles like '22 ways you can...' or 'Revealed: the secrets you need to know about...' are more likely to encourage engagement, thereby helping your firm to generate greater traffic and sales. 

2. Let a machine do it

If you don’t have the time or inspiration to come up with some attention-grabbing headlines of your own, you could always let a machine do the job for you.

There are hundreds of tools and online services designed to generate headlines and strings – all that you have to do is input some keywords and an auto-generator will do the rest. While this process doesn’t always guarantee brilliant headlines, it can be a great place to start if you’re low on ideas.

3. Copy a competitor

While we would never advocate stealing content wholly unmodified, sometimes, the best way to learn is to see what your competitors are doing, and more specifically, what has generated the best responses for them.

That way, if you base your own headlines on their (loose) examples, you’ll have the confidence of knowing that you are writing content that will capture your target audience's interest and that they will probably want to read.  

Of course, you should also put a spin on things that adds value for your readers – why not give your own firm's perspective on a particular industry hot topic, for example, or highlight a unique service that your business offers?

4. Get your friends and family to help

Creating headlines doesn’t have to be an office job – you can get your family and friends involved! You could use the ‘exquisite corpse’ technique, for example, where you write individual words on paper.

For instance, you could write 'how to' on a folded piece of paper, and the next player could add 'design a' before the final player finishes with 'great website'. That way, each of the sections can be interchangeable and used in different scenarios.

5. Ask a question

Questions are always a great way to generate engagement and discussion on your website. ‘How can I...?’ articles, for example, tend to perform well on the search engine results pages (SERPs) that are so instrumental in driving organic traffic to your website and boosting sales.

Regardless of how you manage your content marketing strategy, you should make sure that you’re always directing your target audience to a great-looking website. Contact Piranha Designs today to enquire about our services.

Why links are just as important as content for SEO

Piranha Designs - Monday, August 08, 2016

Why links are just as important as content for SEO

When it comes to search engine optimisation (SEO), writing compelling content is essential. Not only is content important for building a good ranking on Google and other search engines, but it also helps to build a relationship with your target customers and encourage their repeated return to your website. 

However, although content is king, it is insufficient by itself to generate organic traffic.

The value of links

You could write the most incredible quality, relevant and useful content for your target audience, but if you fail to include relevant links, it may not be as impactful as it deserves to be. 

In the world of SEO, content is all the more powerful when it also incorporates links. When content lacks relevant links, Google may assume that it lacks authority, which may manifest in a poorer performance in the search engine rankings. 

The best links for SEO are external links, which come from other sites linking back to your content. These links show Google that you have authority, while helping to drive traffic from other sites back to your own.  

However, securing quality backlinks can take time and effort, not least because of the frequent need to build up a rapport with other webmasters if they are to be convinced to reference your work.

While you work on the development of external links, internal links can also be used for SEO purposes. Internal links are links on your site to other pages on your site – think linking your blog post to a newsletter signup page – and can improve the natural hierarchy of your site, at the same time as boosting rankings. 

Content is still important

Despite some critics' cries that content marketing is dying out, great original content is still an essential part of the SEO mix. Your site should have a content strategy as part of its ongoing digital marketing campaign, whether that involves updates to the company blog every week or the addition of new tutorials to give customers a reason to keep coming back to your site.

In recent years, Google has changed its search algorithms to give quality, detailed content more prominence – the days of writing content purely for SEO purposes are long gone! This also means that there’s no need to stuff too many keywords into your blog posts, or make content SEO-centric without considering the requirements of your users. 

Write great content for your demographic, throw in a couple of well-considered links, work in the magic of certain other SEO techniques and watch your rankings climb!

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