10 ways to build your subscriber list successfully

Piranha Designs - Wednesday, July 13, 2016

10 ways to build your subscriber list successfully

The value of a strong email subscriber base can never be undersold. Although social media and the Internet have changed the way the public interacts with brands online, a dedicated email subscriber base offers a degree of protection against the risks posed by website downtime or Google’s ranking algorithms. 

It is also a reliable money-maker if you correctly follow these ten tips.

1. Build an opt-in form

If you have a great-looking opt-in form on your website, people are going to check it out. Whether you decide on a sidebar form or a pop-up, you should experiment with styles and make sure you match it with the style and theme of your website and overall brand.

2. Work out what you want from your subscribers

It’s all well and good planning to bolster your mailing list, but you need to decide exactly why you want to do so. Is it for engagement, to generate sales or to drive customers to your website? Setting clear goals will determine how your mailing list is built and maintained.

3. Make a plan of action 

Once you know who you want to target, you will need to decide how to do so. Develop a plan – for example, sending an email every Sunday at 6pm with useful industry information and an advertisement for your product – and stick with it to see the results. Subscribers will appreciate your consistency.

4. Track your visitors

Use analytics tools to track what visitors are doing on your website – why are they avoiding your email sign-up form? What could you do to make them complete and submit it? 

5. Test different options 

Such measures as A/B testing can help you to work out exactly how to target your audience.

6. Offer a freebie

Offering an eBook or freebie can encourage people to sign up – it’s a tried and tested tactic.

7. Use a mailing service

Don’t invest your time and money into building a mailing list without using a reputable service such as MailChimp or Aweber. These services allow you to schedule emails, conduct testing and design great-looking emails that work.

8. Write great content

A great way to attract a mailing list audience is to build a great blog. Write interesting, useful content, focus on your SEO and add an opt-in form to your blog’s call to action.

9. Don’t forget about mobiles

More and more people navigate the web via their smartphones, so you should target them in your mailing list campaign. Use pop-ups and slide-ins effectively and of course, make sure that your emails display well on all sorts of devices. Otherwise, your visitors will unsubscribe.

10. Stick with it

Developing a large mailing list is one of the most useful things that an online brand can do, but it takes times to see results. Be confident in your execution, continuously develop your offering and be prepared for failure – nothing good comes without hard work and persistence!

Three reasons why going niche can make you more competitive

Piranha Designs - Monday, July 04, 2016

Three reasons why going niche can make you more competitive

Regardless of what products or services your business sells, it’s more than likely that you are operating in a saturated marketplace with many competitors fighting for your customers. 

It can be difficult to find the right balance with your services and marketing, but there are nonetheless certain tools and techniques that you can employ to maximise your competitiveness. 

For example, cutting prices or investing in aggressive marketing campaigns can be a sensible solution, but sometimes the best way to make an impact is by truly differentiating yourself from your competitors - in other words, 'going niche'.   

You will face less competition

If your company is unfocused and broad, you are more likely to have a string of competitors. By offering niche products or services, however, you can ensure a significant decrease in the level of competition that your company faces, allowing your firm to gain a larger share of its market. 

Niche companies usually work in cooperation rather than competition, so previous competitors may even become allies, allowing you to work together to get the most out of each other’s skills.

You will make your customers happy

Of course, delivering a great product and customer service is the most sensible way to make your customers happy, but in competitive markets with ever-demanding customers, sometimes you have to go above and beyond the traditional norms.

By offering a niche product or service, you will be able to word and market your products towards a more specific audience, so they’ll feel like they’re buying a product that was made for them. 

Taking the niche approach usually means things are done better – you’ll be able to specialise in a particular field and boast about how well you do it – so your customers will see you as ‘experts’ who offer quality.

You will experience growth

Niche businesses can experience significant growth peaks based on the needs of their customers, and thanks to a better-defined customer base, you will be able to react to those needs more promptly. As markets continue to grow and develop, they fragment, which means you can exploit them to your advantage and increase your growth over time. 

While drastically changing a product offering or differentiating isn’t the right formula for every business, the risk of going niche with your business can pay off in the right circumstances. 

Reducing competition gives you the opportunity to make more money and a bigger impact on the marketplace, and by analysing your current sales patterns and competitor movements, you can quickly build up a picture of whether going niche is right for your company.

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