Simple steps you can take to create a great call to action

Piranha Designs - Monday, November 28, 2016

Whether you're thinking about creating an online advert or sending out some marketing emails, a call to action is vital. It's your way of convincing the reader to take another action once they've viewed your content, whether that's entering their email address to receive additional relevant content or clicking onto your website. 

However, there are certain style issues that you need to keep in mind if you want to create a CTA that drives up your conversion rates.

Use active language

A CTA should encourage the user to do something right now, so you need to use words and phrases that encourage this urgency. If you just use terms like 'download,' 'find out more' or 'free trial,' you may not get the results that you desire, as they may be a little too bland and sales-like. 

Phrases like 'generate more leads today' or 'drive up your website traffic' give readers an incentive to enter their details right now. Of course, you will need to alter the text to make it relevant to your company and the needs of your audience. 

Keep your promises

If your CTA promises to deliver additional content to your readers instantly, you need to make sure this is actually the case. 

If your readers enter their details in response to your CTA, that means they are intrigued by your business and services. However, if the content takes a while to arrive despite being promised instantly, this could seriously harm your brand in the long run. Not only that, but the reader may have lost interest in the content because it took so long for them to receive it. 

Include the CTA more than once on a page

This is a good habit to get into, especially if your emails or website pages are particularly long. Using just one CTA increases the chances of it becoming lost among your other text and images. 

It's a good idea to try to include a CTA in the middle of the page and then reinforce the message at the end. However, you need to think carefully about doing this. If you include too many CTAs on a short page, you risk spamming the reader, thereby cooling their interest in whatever you're offering. 

The team here at Piranha Designs can assist you with all aspects of email and online advertising, including by offering practical advice on how to create a great call to action. If your CTAs are not pulling in the leads and sales you need, contact us on (+350) 200 45599 or (+44) 845 056 3703 to find out how we can help.

Why your business needs to invest in a mobile-friendly website

Piranha Designs - Wednesday, November 16, 2016

It's no secret that mobile devices are changing the way we shop and do business online. Nowadays, it's not enough for businesses to have a static website that can only be accessed via a PC, as consumers love to purchase on the go. 

As a matter of fact, mobile accounts for a huge percentage of the profits received in the ecommerce sector – so if your business does not yet have a responsive, mobile-friendly website, here's why you should think about investing in one.

You will be able to attract a wider audience

Customers have more choice than ever before when it comes to buying products online, so investing in a mobile-friendly website is a great way of helping to give your business enough exposure to compete. 

In a recent study, it was found that 59% of all sessions on ecommerce sites were on mobile devices such as phones and tablets. This is a huge percentage, and you could be missing out on millions of views if you do not have a website that is compatible with such devices.

You will be able to improve your customer experience

People lead busy lives and may lack the time to visit your high street store, showroom or office during its opening hours. With a mobile site, your products can be viewed and purchased at any time of the day. 

All of the details that your customers need to make informed decisions can be within easy reach on such a site, helping to maintain and strengthen your brand. You can also embed special deals and promotions on your mobile site to reward customer loyalty and attract new business in a competitive marketplace.

You will be able to build a younger customer base

It should come as no surprise to you that mobile users are getting younger as the technology becomes more accessible. A staggering 90% of 16-24 year-olds now own a smartphone, which means that businesses need to react to this trend if they wish to appeal to younger audiences. 

Customers are also spending almost twice as long on their smartphones as they are on desktops and PCs, so your business could be missing out on a huge amount of exposure if you fail to invest in an aesthetically pleasing and responsive site. 

If you get the design of your mobile site right and optimise your content for a younger audience, you could build up a bond of trust and loyalty of potential benefit to your business for years to come.

The right mobile-friendly site helps to create endless opportunities for the businesses that are willing to invest in one. If you would like some help to create an engaging, responsive and informative site that will help your business to grow, the team here at Piranha Designs will be happy to assist you

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