I have been very surprised to find huge businesses failing on these basic principles, so even though they sound incredibly obvious they aren’t.
Here is the list of 6 key things that must be on your homepage:
1. Clear contact information
Many people visit your website just to get in touch with you, make it as easy as possible to call you or email you directly from your homepage. Don’t make the visitor search around for your contact details, put them clearly on the top right if possible.
Stats show that by having a telephone number clearly on your website you instantly increase customer trust in the site.
2. Your unique selling proposition
If you have a USP then make it clear on your homepage, if you don’t then at least explain what you do clearly and concisely. Remember to speak to the visitor with simple words that they will understand.
3. Clear navigation
People need guiding around your site, so help them. Give them the 3 or 4 most popular options. I normally recommend clients to think of the top 4 reasons someone would visit their website, make those options clearly visible as soon as they get to your site.
4. Good images
Images can make a massive difference on first impressions of a company. You should have good quality and well taken photographs showing what it is that you do.
5. Call to action
Ideally you should have some call to action that includes the visitor giving you their email address in exchange for some information, eg. a free guide, a newsletter or some other free gift.
This means that you can begin to convert your visitors into leads.
6. Social media links
A recent experiment showed that a florist who displayed their facebook likes on a prominent section of their website increased customer trust by 44%. If you are using social media (you should be) then make it easy to connect with you by displaying this on your homepage.
Make sure your site is doing as much work as it can, so you don't have to.