Social media for business use has exploded in recent times, with businesses striving to reach a younger, more technically savvy audience. Today, potential customers have so much choice over which brands they interact with online, so it's vital that you make your content stand out.
If you're struggling to generate leads and conversions, these five techniques might help you to change that.
1. Post behind-the-scenes pictures
In a world in which everything seems to be becoming more corporate and sanitised, with some businesses reluctant to stray from their usual brand guidelines, uploading behind-the-scenes pictures could make for a refreshing change. It helps your customers see a different side of your business, and could be a real crowd-pleaser.
2. Hold Q&A sessions
This would be best carried out on Facebook, Twitter or a live streaming service such as Periscope. A Q&A session is a great way of interacting with potentially thousands of customers at the same time. People could be glued to your feed while you explain your business or the new products that you have up-and-coming. Encouraging users to send in their questions is a great way of maximising your reach and hints at a more personal service.
3. Hold giveaways
This is a great way of maximising your conversion rates. You could encourage your followers to share or retweet your post, for example, in return for a chance to win an item from your business. This method should help to get your name out there. You could also ask your followers to click on a link to your website and enter their details in a call-to-action box to get a free download or discount on products. This method will assist you in the building of your client database.
4. Get the right dimensions
If you post images on your social media channels, they need to make an impact straight away. Different platforms tend to require images of different dimensions, so you may need to alter the image for each platform on which your brand has a presence. By doing this, the images will remain clear and display properly, increasing the chances of users engaging with them.
5. Maximise your resources
Although it might seem tempting to give your brand a presence on all of the remotely popular social media channels, this could do more harm than good. Do your research to find out what platforms your target market is using, before using these platforms to post content that these target consumers are likely to appreciate and find useful. This method will help to ensure that you're targeting the right kind of social media users.
If you're struggling to increase your brand's levels of social media engagement, please feel free to contact Piranha Designs about our online advertising packages.