5 reasons why it’s so crucial to optimise your conversion rates

Piranha Designs - Thursday, August 24, 2017

Turning as many of your website’s visitors as possible into actual customers has never been more important – and here are just five reasons why.

1. It’ll give you more customers, free

Even without spending a single penny on SEO or advertising, if you can improve your site’s conversion rates, you will be able to enjoy more customers, and therefore make more money.

2. Even just a slight advantage makes a massive difference

Think of the average sporting competition, where it’s a case of ‘winner takes all’: does the actual margin of victory matter? The football team that wins 1-0 thanks to a scrappy own goal in the 90th minute still gets all three points, while the loser ends up with nothing.

Internet marketing works similarly. Even the most modest improvement in your conversion rate could make a huge difference to your company’s profitability and success. You don’t have to be twice as good as your competitors to make twice as much profit as they do, because even just a ‘slight edge’ makes you the winner regardless.

3. Every additional sale is effectively free money

Remember that for every additional conversion you get, you’ll make money that goes straight to your company’s bottom line, and nowhere else. That is why upping your conversion rate by a mere 50% could boost your profits by an incredible 500%.

4. It improves your business’s robustness

The better your conversion rate gets, the more revenue your firm will generate, meaning more money is available to plough into such other marketing efforts as SEO, social media marketing, print and radio.

These measures will help to give your site even more visitors, boost your brand’s profile and generally make your business more robust so that its fortunes do not hinge on the next Google algorithm update.

5. You can enjoy ‘first-mover advantage’

Let’s face it: whether or not you’re working to optimise your site’s conversion rates right now, your competitors will either be doing it already or set to do it in future.

Wouldn’t you rather your firm be the one that is already ahead? After all, the company that is ahead is the one making money, while the one that is behind is effectively losing money due to the sales on which it consistently misses out.

Take advantage now of website design, SEO and other services that will enable you to bolster your online business’s conversion rates. Talk to the Piranha Designs team today, and we can discuss your most specific needs with you.

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