3 ideas for your e-tail store’s content marketing this December

Piranha Designs - Tuesday, November 17, 2020

You won’t need our team here at Piranha Designs to tell you that this December won’t be like just any old December. While we wait to see to what extent a vaguely ‘normal’ Christmas might be possible amid the coronavirus pandemic, you should now be contemplating the implications of this for your brand’s content marketing strategy for the month ahead. 

Here, then, are three suggestions for the kind of content you might look to create in December 2020. 

Rising to life’s challenges in the COVID era 

2020 will be remembered for lots of things. The biggest, though, will be COVID-19, for the simple reason that it really has been all-pervasive, upending pretty much all of our lives. And with the winter having brought new lockdown conditions, now could be a great time to put out coronavirus-themed content related in some way to what your brand offers. 

A store that specialises in kitchen supplies, for instance, might produce an article or two this month on cooking with the family. Or maybe you run a health food store – in which case, you may write a few pieces on the products you stock that might support immunity and reduce your purchasers’ chances of catching a cold or flu. 

Your organisation’s social conscience 

Have your staff been helping to fundraise or provide products or services to the community throughout the tumult the pandemic has brought? If so, the festive period could be a great time to draw attention to it, and even give a ‘round-up’ of your brand’s charitable activities throughout the past year. 

After all, research has indicated that consumers are much likelier to buy from brands that they consider to have a strong purpose – as well as to defend those brands and refer them to friends and relatives. And in this season of goodwill, you’ll want to communicate that your own brand’s purpose is about so much more than its bottom line. 

Teaching skills to at-home customers 

With so many of us once again stuck indoors right now, it should be no great surprise that a lot of brands are appealing to those who are using their enforced at-home time to learn new skills. 

This will be an especially easy route to take with your content marketing if your store sells items that obviously require skill from the people using them – even more so if those items are likely to be strong Christmas sellers. 

That could mean a store that sells musical instruments publishing a ‘how to’ guide for playing the violin, or an art materials store outlining landscape painting tips for its blog readers. 

Or you may run a store that specialises in vinyl records and record players, in which case, you might blog about how to set up a turntable. Or maybe your car parts store could provide instructions on the process of changing the oil in a vehicle? You get the idea; ‘skills’-based content can be applicable to more online stores’ content strategies than you might first think. 

If you aren’t confident about your abilities to create your own compelling content or simply lack the time to do so amid the Christmas rush, why not get in touch with Piranha Designs? We can provide blog writing and guest blogging services as part of our broader search engine marketing solutions, and we would be delighted to hear from you when you reach out to us.
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