For many people, the Christmas shopping season is now very much underway – and for this reason, you can expect your e-commerce website to attract a flurry of eager customers. However, there remains a question mark over whether they will stay with you for the long haul.
Unfortunately, if you tailor your site to primarily target fleeting Christmas shoppers, you shouldn't be surprised if the festive season brings you only a spike in sales. You need to capitalise on the valuable opportunity to tempt these customers into making repeat visits.
Advertise your loyalty program
Yes, you might be advertising a round of attractive deals in the run-up to Christmas, but your visitors might expect those deals to vanish in the New Year. You could therefore reserve prominent space on your website for promoting your company's loyalty scheme.
After all, educating your site's visitors on this scheme will give them an incentive to purchase from you again – perhaps during the January sales, other seasons or even just regular shopping.
Streamline the shopping process to make it easier
If a customer has a great experience the first time they shop at your site, they will remember that. Such a good memory could easily persuade them to shop with you again, especially if you give them a good choice of payment methods and limit how many details must be typed into entry forms.
Respond quickly to customer queries
If a festive shopper has simply stumbled across your site after seeing one of its products listed on – for example – the Google Shopping portal, they might have questions about your service.
For this reason, you should implement a range of communication channels – including live chat and social media, as well as the more traditional options of email and telephone – to ensure you are ready to deliver a prompt and useful response whenever a message comes your way.
Of course, a site that is easy to navigate, compelling and informative might relieve a shopper of the need to drop you a message in the first place, which is where the importance of powerful and well-tailored website design comes into play.
Contact the Piranha Designs team today, and we’ll be able to advise you in more detail about how we can make the best-suited site design possible for your brand.