The Brief


Carberry Tower Mansion House and Estate is a truly unique property set in 35 acres of private Estate grounds. The house goes back to 1480, and now serves as a beautiful boutique hotel, special events and weddings venue.


The mansion and estate had just been acquired by new owners when they approached us. The property did not have its own branding or website, as it was part of a collection of similar properties under the previous owners hospitality business. The new owners needed an attractive logo and website to help them establish their own brand identity.



Solution


We started creating a logo and brand identity that really followed the old Edwardian style and elegance of the property itself. Using an outline of the building in a classic illustrative style gave the branding a truly majestic feel. We also developed brochures and other marketing material to help promote the estate and new hospitality business.

Logo Design


The logo was illustrated from an angled view of the house. We wanted to keep in the classic details of the building but also to let it feel open and connected to the logo text, of these feelings came a very sophisticated linear sketch of the mansion house sitting on top of very spaced serif caps text. The text space leading allows the delicate illustration to come forward further in impact.


As the estate and mansion house used to be owned by royalty it was important to displays these roots in the logo, in a subtle way. Thin elegant lines, clean and spacious text and gentle colour tones all add to the grandeur; A quality experienced by any staying guest.

Typography and Colours


Adobe Caslon Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

SOURCE SANS PRO

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Black White

R124 G123 B123

C53 M45 Y45 K9

Concorde

R79 G78 B78

C65 M58 Y57 K36

Terra Cotta

R222 G114 B78

C9 M67 Y75 K1

Ship Grey

R124 G123 B123

C53 M45 Y45 K9

Website


We built a stand alone website, with great photography, partnering with Chris Allan a local photographer and integrated a new room booking system we helped advise on. The website is responsive, meaning that it is mobile and tablet friendly, making sure it looks the best it can on any device.



IT Systems


As the new business was now no longer part of the previous owners hotel group they needed their own email and file storage systems. We helped them move to the cloud, setting up back-ups, email integration and network devices too.

Fully Responsive and Mobile Friendly

An easy and lightweight mobile version with interactive menu

  
    
  
    
    
    
   
    
  

Software Integration


We customised the room reservation system to have the capability to add events and weddings. We included a customised Events Function Sheet Builder to help the staff plan the events in detail. We custom built a browser based solution that integrates seamlessly with the booking engine.

Results


The branding and website has provided Carberry Tower with a solid base to grow the business from, standing out as an independent hotel in a competitive market. The rise in viewing statistics pulled from the website and the increase in hotel and event bookings have already made a huge impact. We continue to provide support under a retainer agreement - making sure everything is looking and functioning the best it can be for them.

What Carberry Tower Say


After a number of very enjoyable and successful collaborations with Piranha they are now officially our company's go-to design and branding team! Fantastically intuitive design, intelligent implementation, superb client support and if that weren't enough, a genuinely fantastic and personable team of guys too! A shining example of a great company offering brilliant services and we literally couldn't recommend them more.

– Jill & Andrew Mitchell

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