The websites I mentioned in the last post that were using incoming links to boost their rankings to the top of google, also knew another secret. This is secret number 3, and this is often over looked even by professionals.
Secret number 3:
You need your best keywords in your link text.
When you link to your site from someone else's the tendency is to do this:
Beautiful high-heel shoes at ABC Company Ltd
Here your company name is the link.
For a large range of great high-heel shoes Click Here
This is really bad.
The link text is the text that is highlighted and is actually clickable. It is this text that google will read and check as to the relevance of the page it links to. This also affects the links on your website to your other pages.
The correct way to use these links is to make the keywords linkable.
Beautiful high-heel shoes
How to buy high-heel shoes
On your website instead of using Click Here, More Information links etc, use the title of whatever it is you are trying to link to.
This simple trick can help your site jump up the rankings and will actually make your site and each page easier to use.
So there you go, 3 little known secrets for getting high rankings in google.
There are a lot more tips and tricks but these are the core secrets you should focus on at the beginning, once these are done you are ready to go to the next level.