Embrace Google AMP

Piranha Designs - Wednesday, January 11, 2017


Now is the time for your mobile website to embrace the Google AMP format

Google has recently unveiled Google Accelerated Mobile Pages (AMP), which it now considers its flagship format for mobile websites. Here at Piranha Designs, we would urge you to move your company's mobile site to Google AMP. 

Here are several reasons why making this move can make an appreciably big difference to your company's fortunes.

An introduction to Google AMP

Google AMP is a standard of design and coding that, when employed for websites, can substantially boost the speed at which their content loads for user viewing. Not only is Google AMP lighter than its predecessors, but it also makes use of caching for a faster and more fluid experience when the user repeatedly clicks through to different pages of a mobile site.

Nonetheless, Google has certainly put the cat among the SEO pigeons, as the search giant has revealed that when it crawls a site, the basic index it now focuses on is the mobile index. This means that if you have long followed a particular SEO strategy for your company's mobile site, you might want to rethink it in light of Google's changes. 

The biggest implications for your company

With Google now declaring AMP its best format for mobile sites, more and more businesses could opt to integrate it into their sites and so enjoy the speed benefits. This could make your own site's loading speeds an even greater influence on its success – after all, you don't want to fall behind the competition because their AMP-based sites load noticeably quicker than yours.

You also need to consider the implications for SEO. Here at Piranha Designs, we offer search engine optimisation and marketing services through an array of packages for different priorities and budgets. Whichever package you choose, our team will draw upon its knowledge of AMP and how it changes the game when it comes to SEO.

Don't fall behind in the mobile space

Even before you consider our knowledge of AMP, our website design services include the delivery of mobile-friendly designs that can help you to reach out to avid smartphone users. 

You must not underestimate how big a strategic blunder it can be to neglect the optimisation of your mobile site – so why not get in touch with our team today to ensure that your own organisation’s mobile presence is truly ‘2017 ready’? 

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