How to boost conversions if your site doesn’t receive many visitors

Piranha Designs - Wednesday, March 22, 2017

As the saying goes, we all need to start somewhere, and if you have a small or start-up business, the likelihood is that your current website – if you have one – won’t be receiving much traffic. 

This presents various issues in terms of improving your conversion rate – after all, when you have no or very few visitors, it is difficult for you to gain a sophisticated understanding of those visitors and determine what does and doesn’t work in terms of attracting and engaging them. 

So, what techniques can you use? 

If your website is a low-traffic one, it may be difficult to undertake the A/B tests that your high-traffic competitors do, for the simple reason that it is difficult to measure any statistically significant differences when changes are made. However, a lot of the other techniques used by high-traffic websites can still be used by even the smallest online businesses. 

Possibly the most fruitful of these approaches is user testing, which doesn’t need to be any more sophisticated than asking a friend – or anyone else you can get hold of – to try out your site while you observe them, noting any issues that arise. 

You may even go as far as having usability tests carried out on the websites of your industry competitors and comparing the results to those for your own site. You may find through this process that there are certain issues on your own site that the competitor has found a good way of addressing on their site. 

Another potential approach for boosting feedback on a low-traffic site could be to increase the incentives for visitors to complete surveys to attract a higher percentage of responses. In addition, you could place your phone number in a prominent position at the top of all of your site’s pages to encourage a greater number of calls, and even possibly charm some of your callers into carrying out long-term usability testing for you. 

Testing doesn’t necessarily need to be out of the question 

Business owners with low-traffic websites often presume that testing isn’t the right way to determine what does and doesn’t work with their site, because it would take too long to generate genuinely significant results. 

However, that isn’t necessarily the case. By testing only the major pages of your site and testing the biggest and boldest possible changes, you often can get meaningful results, even from testing on a low-traffic site. In any case, it is good to get into an early habit of frequent A/B testing, so that you can also realise its benefits at the earliest possible stage.

Don’t allow yourself to be too fatalistic about your low-traffic website! Get experimenting with and testing your site on a regular basis, and you may well see quicker-than-expected results. With our own in-depth expertise in website design here at Piranha Designs, we are well-placed to cater to your needs in this area, including if you need a site to be designed from scratch. 

3 of the key trends in ecommerce site design in 2017

Piranha Designs - Friday, March 17, 2017

Ecommerce website design is expected to see considerable continued change this year – not least the move to a firmly ‘mobile-first’ approach. Web design may be a slow-moving discipline, but we certainly expect significant evolution – at the very least – in how designers think about the design process. 

Here are three of the trends we anticipate. 

  1. Web design becomes mobile design 
  2. Articles about web design written a few years ago frequently mention the importance of creating a responsive or adaptive design for your site, so that a site intended to be viewed on a desktop computer can be accessed and used easily on a mobile device as well. 

    That idea is increasingly being turned on its head, with many ecommerce sites being designed to be mobile first and then made responsive for larger screens, in acknowledgement of the tendency for many customers today to shop on the mobile rather than desktop versions of online stores. 

  3. Hamburgers head left  
  4. A hamburger menu, in case you aren’t aware, is the button or icon consisting of three horizontal lines that can be clicked or tapped to open up a side menu with various navigational options. 

    While a hamburger menu can appear on either the far left or far right of a page, there is an emerging tendency for Google and other leading sites to prefer the left. This makes the menu one of the first things a user notices about a site, even when they are using an assistive device such as a screen reader.   

  5. Long scrolling and continual loading 
  6. When you are designing a site for mobile users, it can sometimes make the most sense to have objects added to the current view as they scroll down, instead of loading a completely new page or view. 

    This is increasingly leading to web designers creating pages that scroll to considerable lengths, with portions of a page only being loaded as and when the user scrolls down to them. 

    In the case of your own ecommerce site, you may do this with your product category pages, having 100 or more products on one page but only loading 10 products at a time to keep page load times short and site performance high. 

    With these and so many more ecommerce website design trends likely to affect how you should approach the creation of your own new site, here at Piranha Designs, we can advise you on the most relevant of them when you take advantage of one of our ecommerce site design packages. Simply enquire now to find out more. 

3 characteristics of the perfectly designed icon

Piranha Designs - Monday, March 06, 2017

Whether it is to be used on your website, social media profiles, printed marketing materials or somewhere else entirely – perhaps more likely a combination of the above – an effectively designed icon or logo can make a bigger difference to your organisation’s success than you might imagine. 

As the most seasoned icon and logo designers know, there’s also a thin line between a perfectly designed one and one that’s merely “OK” or “sort of good enough”. 

Here are three of the attributes to be guided by when designing an icon or logo.  

Form 

This attribute can be defined as the icon’s underlying structure, or how it is made. If you ignore the icon’s finer details and merely draw a line around its major shapes, what forms emerge? Are there circles, squares, triangles? 

Primary geometric shapes like the above provide a visually stable foundation for the design of your logo. It is on such a foundation that greater detail can be provided, but we would advise against any more detail than what is needed to communicate what you need to communicate with your logo. 

Aesthetic unity 

The elements contained within your icon or logo together determine its level of aesthetic unity. These elements may include the likes of square or rounded corners, the size of the corners, the line weights, the colour palette and more. 

Aesthetic unity may be a factor of particular concern to you if you wish to design a set of icons tied together by a consistent visual language – for example, a tendency towards rounded corners or ‘earthy’ colours such as browns and reds. 

Recognisability  

This attribute is about the ease with which the viewer can identify the object, action or idea that the logo is supposed to depict – in effect, the essence of the logo as a whole, rather than merely its component parts. 

You may design a logo that most viewers would recognise as representing an animal such as a fox or an owl, for example, due to the inclusion of the visual elements that would generally lead them to this conclusion. 

Are you anxious to ensure that your organisation’s logos and icons represent a good fit for your desired visual identity and wider objectives? If so, contact the Piranha Designs team today about our highly rated brand identity and graphic design services and expertise.  


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