10 Differences Between A Good And A Great Landing Page

Piranha Designs - Friday, January 27, 2017


10 differences between a good and a great landing page 

What came first, the mega-successful landing page or the mega-successful company that features such a landing page on its website? You can bet that in many cases, it’s in large part due to the former that the latter exists. 

Here are just 10 ways to turn your landing pages from good to great. 

  1. Compelling icons 
  2. Yes, even the icons that you use on your landing page – such as graphical exclamation marks or pointed fingers – can help to induce that much-needed urgency in your landing page visitor. 

  3. Make it look educational, not salesy 
  4. If your landing page is geared towards providing guidance on a particular subject, make sure it actually lives up to that promise, instead of immediately shoving sales content into the visitor’s face.

  5. Include a ‘Johnson Box’ 
  6. A ‘Johnson Box’ is a staple of direct marketing emails, containing such details as the page’s key message, contents or even a quote. It may be used at the top or further down the page. 

  7. Refer to positive press you have received 
  8. It might be easy to forget that time your business was favourably mentioned in The Guardian or a local or industry publication, but your visitors will certainly be reassured to know of it. 

  9. Offer several buying options 
  10. Providing a choice of packages or subscriptions at different prices helps to switch the reader’s focus from “Should I buy?” to “Which one should I buy?” 

  11. Publicise ‘risk reducers’ 
  12. Settle the nerves of those dithering over whether they should buy from you, by prominently mentioning a ‘risk reducer’ – such as the option to cancel at any time with no minimum term. 

  13. Show the logos or photos of past clients 
  14. If you’ve catered to brands or people that visitors may have heard of (or even ones that they haven’t), it really helps to build your reputation if you include their logo or photo, not just their names in text.

  15. Focus on benefits, not just features 
  16. Sure, you can’t avoid talking about the features of your products or services, but this should be done in a way that is expressly aimed at answering the potential customer’s ‘pain points’. 

  17. Put the emphasis on “you” and “your” 
  18. Even when faced with a seemingly relevant landing page, many visitors will still think “But my situation’s different”. So, emphasise that whatever their specific needs, you can cater to them. 

  19. Appeal to the visitor’s need for immediacy 
  20. We all like a bit of instant gratification from time to time. Leave the visitor in no doubt that if they buy or sign up now, they can expect an instant benefit – and be sure to define that benefit clearly. 

There you go – just ten ways in which you can transform your good landing page into a truly great one. Don’t be afraid to contact Piranha Designs’ experts today to discuss in greater detail how you can make your own company’s landing pages as effective as they can be.

Embrace Google AMP

Piranha Designs - Wednesday, January 11, 2017


Now is the time for your mobile website to embrace the Google AMP format

Google has recently unveiled Google Accelerated Mobile Pages (AMP), which it now considers its flagship format for mobile websites. Here at Piranha Designs, we would urge you to move your company's mobile site to Google AMP. 

Here are several reasons why making this move can make an appreciably big difference to your company's fortunes.

An introduction to Google AMP

Google AMP is a standard of design and coding that, when employed for websites, can substantially boost the speed at which their content loads for user viewing. Not only is Google AMP lighter than its predecessors, but it also makes use of caching for a faster and more fluid experience when the user repeatedly clicks through to different pages of a mobile site.

Nonetheless, Google has certainly put the cat among the SEO pigeons, as the search giant has revealed that when it crawls a site, the basic index it now focuses on is the mobile index. This means that if you have long followed a particular SEO strategy for your company's mobile site, you might want to rethink it in light of Google's changes. 

The biggest implications for your company

With Google now declaring AMP its best format for mobile sites, more and more businesses could opt to integrate it into their sites and so enjoy the speed benefits. This could make your own site's loading speeds an even greater influence on its success – after all, you don't want to fall behind the competition because their AMP-based sites load noticeably quicker than yours.

You also need to consider the implications for SEO. Here at Piranha Designs, we offer search engine optimisation and marketing services through an array of packages for different priorities and budgets. Whichever package you choose, our team will draw upon its knowledge of AMP and how it changes the game when it comes to SEO.

Don't fall behind in the mobile space

Even before you consider our knowledge of AMP, our website design services include the delivery of mobile-friendly designs that can help you to reach out to avid smartphone users. 

You must not underestimate how big a strategic blunder it can be to neglect the optimisation of your mobile site – so why not get in touch with our team today to ensure that your own organisation’s mobile presence is truly ‘2017 ready’? 


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