Content Marketing

Piranha Designs - Thursday, December 15, 2016


Some great content marketing ideas for the New Year

A new year provides an ideal opportunity to start something entirely new or make a big change - and for furthering the prominence of your company, revamping your content marketing efforts can be as good a change as any. 

Perhaps the only obstacle could be coming up with good ideas for things to write about; however, the following ideas could really help to get your imagination into gear.

Mark Chinese New Year

The annual Chinese New Year celebration is far from an obscure occasion that insufficiently warrants your attention - even in the West. After all, globally, roughly one in every six people is either Chinese or of Chinese descent. It’s a vital part of the calendar in Chinese culture, not just China itself.

It’s therefore worth providing special content for the event, which takes place over 15 days from the second new moon following the winter solstice. That means a start date of 28th January for 2017 – and ahead of that, you could post content detailing the event's history, recipes for dumplings or long noodles, or how to make suitable decorations for the occasion.

Make checklists

Checklists can be wonderfully convenient for their simplicity and accessibility. It's hard to be too bewildered by a checklist, as it can provide even the most complex information in small, easy-to-digest chunks. So, checklists on your website can be an especially great idea if descriptions of what your firm offers often include obscure jargon.

Having said all of that, the checklists that your own business produces should be genuinely relevant, helpful and enjoyable for your target audience, fitting in with your company and its ethos. A computer games retailer, for example, could put together a checklist of all of the necessary products to buy for a great virtual reality gaming experience.

Start the New Year with exciting new content

Providing fresh, New Year-focused content for your website can be especially well done through regular blog posts. This is an ideal format for posting timely information - and here at Piranha Designs, we include guest blogging in all of our monthly SEO marketing packages

We can also craft your content with one eye firmly on SEO (search engine optimisation), thus bettering the chances of that content achieving visual prominence on the search engine results pages. So, why hesitate to get in touch with the Piranha Designs team today? 

Why you should steer clear of free website templates

Piranha Designs - Friday, December 02, 2016

These days, there are numerous companies out there offering free website templates to clients looking to get online as soon as possible. 

These templates are very simple, allowing you to get your site online in just a few clicks. This method of web design can prove particularly useful for companies with limited resources, but does it provide the room for growth and personalisation?

Here are three good reasons to ‘just say no’.

Anyone can use website templates

The vast majority of website templates are incredibly simple and have been designed to be as accessible as possible - even to website owners with zero design experience. 

The process is often as simple as choosing a template, changing the words and pictures and then going live. If you go with this method, you risk selecting a template that thousands have used before you and that thousands will use after you. 

Standing out is so important in the crowded online world, and your visitors may lose interest if they are greeted by a website design that they have seen numerous times before. 

You will not be able to get your branding across as effectively

A good brand is one of the most difficult things to create. It's a complex mix of ideas, visions, content and graphics coming together to show your visitors what your business is all about. 

Sometimes, the complexity of your ideas just cannot be catered to by a simple, pre-packaged web template, and you may need to secure the services of a professional web designer to turn your ideas into a site that does your business justice. 

With a website template, you will essentially have to work within a pre-determined structure, and could therefore be incredibly limited in terms of the features you can include to get the key messages of your brand across to your customers. 

Poor scalability 

As most website templates are free, the resources that are provided by the host company are often incredibly limited. 

Resources on offer usually include bandwidth and storage space, but are often capped unless you upgrade to a premium service. These limited resources could cause your website to run slower when faced with increased traffic. Sometimes, your site might even crash, which will severely impact on the quality of the user experience.  

The template provider is unlikely to be able to offer greater free resources as your company expands, which could hamper your future growth. 

All in all, while there's no doubt that website templates offer a quick-fix solution, you may need to redesign the whole thing again when your company expands. 

To save you this hassle, why not let the team here at Piranha Designs create an optimised, industry-specific and powerful website for you that provides an excellent user experience and gets across the key messages of your brand? 


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